Territory Trade Marketer (Beverage)
Posted:
Company Details
Name:CDL Human Resource
Industry:
Consulting
Website:
http://cdl.co.ke/
Description:
CDL was founded in early 2003 by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.
Job Details
Job Type:
Full Time
Workplace Type:
On-site
Qualification:
Diploma
Job Experience:
Mandatory
Job Location:
Nairobi County, Kenya
Closing Date:
Undisclosed
Salary:
KES Unspecified / month
Other Pay:
Benefits
Job Category:
Sales & Marketing
Job Description
Territory Trade Marketer
About the Role
The Territory Trade Marketer is responsible for driving secondary sales growth, market execution, distribution expansion, and brand visibility within the assigned territory. The role ensures effective management of distributors, third-party sales agencies, Van Sales Representatives, and Order Bookers to achieve sales targets, maximize outlet coverage, and strengthen market presence across General Trade channels.
Key Responsibilities
Sales Performance & Territory Management
- Deliver and exceed secondary sales targets within the assigned territory.
- Develop and execute territory sales plans to drive revenue growth and market penetration.
- Monitor sales performance and implement corrective actions to address gaps and capitalize on opportunities.
- Ensure effective route-to-market execution to maximize productivity and sales efficiency.
Distributor Management
- Manage distributor relationships to ensure achievement of sales, distribution, and service level objectives.
- Monitor distributor stock levels and replenishment to prevent stock-outs and ensure product availability.
- Conduct regular distributor business reviews and provide recommendations for performance improvement.
- Ensure compliance with company policies, processes, and reporting requirements.
Team Leadership & Field Execution
- Supervise and support Van Sales Representatives, Order Bookers, and field sales teams.
- Manage and coordinate activities of third-party sales agencies to ensure alignment with business objectives.
- Set performance targets, monitor productivity, and provide coaching and guidance to field teams.
- Conduct regular market visits to assess execution standards and team effectiveness.
Trade Marketing & Merchandising
- Drive product visibility, merchandising excellence, and adherence to company standards at retail outlets.
- Execute trade marketing initiatives, promotions, and market activation programs.
- Ensure availability and proper placement of POS materials and promotional assets.
- Monitor campaign effectiveness and provide feedback for continuous improvement.
Market Development & Customer Management
- Expand outlet coverage and identify opportunities for new business acquisition.
- Build and maintain strong relationships with distributors, retailers, and key trade partners.
- Identify distribution gaps and implement initiatives to improve market penetration.
- Ensure excellent customer service and timely resolution of trade-related issues.
Market Intelligence & Reporting
- Monitor competitor activities, pricing, promotions, and market trends.
- Gather and analyze market intelligence to support business decision-making.
- Prepare accurate sales, distribution, and performance reports.
- Utilize sales data and analytics to identify opportunities and improve territory performance.
Requirements
Education
- Diploma or Bachelor's Degree in Sales, Marketing, Business Administration, or a related field.
Experience
- Minimum of five (5) years' experience in FMCG sales.
- Demonstrated experience managing distributors and distributor operations.
- Experience supervising Van Sales Representatives and/or Order Bookers.
- Proven track record of driving territory sales growth and market execution.
- Experience managing sales teams, field execution teams, or third-party sales agencies.
- Strong understanding of secondary sales management and route-to-market operations.
- Strong analytical, reporting, and performance management capabilities.
Preferred Qualifications
- Experience within the beverage industry.
- Experience working with third-party sales agencies.
- Experience in General Trade and Van Sales operations.
Key Competencies
- Sales and Commercial Acumen
- Distributor Management
- Team Leadership and Coaching
- Territory Planning and Execution
- Negotiation and Relationship Management
- Trade Marketing and Merchandising
- Market Analysis and Business Insights
- Performance Management
- Problem Solving and Decision Making
- Communication and Interpersonal Skills
- Data Analysis and Reporting
- Results-Oriented Mindset
1224 open positions on Semasocial right now
· 6784 open positions in Nairobi County, Kenya
· 105 posted in the last 7 days
Contact Information
CV Job Description Matcher See how well your CV matches this job and get tips to improve your chances AI Tool
This tool helps you see how closely your CV matches a job description. It also gives you simple suggestions on what to improve so you have a better chance of getting shortlisted.
){kind=link}
Beware of Fraudsters!
Never pay anyone for job applications, interview tests, or job interviews. A genuine employer will never ask you for payment under any circumstances.
Never pay anyone for job applications, interview tests, or job interviews. A genuine employer will never ask you for payment under any circumstances.
Disclaimer & TOS: We do not guarantee the authenticity of every single job posting and are not responsible for any fraudulent activity or misrepresentation by third parties. We are not involved in any stage of the interview or recruitment process and do not charge any fees from job seekers. For further details, please read the rest of the Terms of Service.