Marketing Associate

About the Role

• This job is a healthy mix of internal and external communications, marketing strategy, planning and execution, content partnership building and networking, content generation, and management.
• Everything done in this role contributes toward strengthening Ikigai’s community, improving member experience, increasing visibility, and supporting commercial growth.
• This role reports to the Marketing Lead.

Who we are looking for

• The Marketing Associate is responsible for implementing Ikigai’s multi-channel communication strategies and enhancing brand awareness within the digital space to drive traffic and acquire leads/members.
• You are the right person if you enjoy wearing many hats. You’re a detailed person!
• You thrive in a busy environment and meet all your deadlines easily and excellently! You are a tech-savvy social media junky and know the difference between SEO and SEM.
• You are creative, think way outside the box, and have an eye for the Ikigai aesthetic. You are super organized, multitask better than anyone, handle numerous moving parts, and prioritize like a genius.
• You are completely at home with data and provide incredible customer service at a moment’s notice, without missing a single data point. You. Love. People.

Education and Experience

Education

• Bachelor’s degree in Marketing, Communications, Business, Media, Public Relations, or a related field preferred. A college graduate with a four-year degree preferred
• Relevant certifications in digital marketing, analytics, social media marketing, content marketing, or communications as an added advantage.

Experience

• 2-4 years of relevant experience in marketing, communications, digital marketing, or brand management.
• Experience with SEO, PPC, analytics, content creation, and campaign management is a must
• Experience with WordPress is a huge plus
• Design skills with tools such as Canva and Adobe and After Effects is necessary
• Punctual, professional, thorough, and entrepreneurial
• A quick learning self-starter that works well in a fast-paced, start-up environment
• Highly organized and efficient, with excellent time management skills and the ability to prioritize tasks effectively when everything is happening at once
• Collaborative and engaging, likes to work in a team, but also independent and gets the job done, no matter what is required
• Adaptable and innovative, owning mistakes and moving on

Key Responsibilities

Advertising & Marketing

• Support the development & timely implementation of annual and quarterly marketing campaigns.
• Create and manage monthly content calendars across social media, website, campaigns, newsletters, and community communication.
• Manage Ikigai’s social media platforms (content creation and scheduling), and social media inquiries.
• Support maintenance of paid media by keeping the back end running smoothly and ensuring content is up to date.
• Monitor engagement metrics and provide insights on performance trends.
• Update website content to reflect product, pricing, membership, and operational updates.

External Communications / Visibility

• Support development and updating of collateral including decks, brochures, one-pagers, promotional materials, and any other partnerships and business development materials.
• Support development of signage and in-location visual communication materials.
• Ensure consistency in tone, messaging, and written communication across all member-facing channels (for events, operational updates, community-building initiatives, etc.).
• Collaborate with Events and Community teams to ensure smooth communication flows around events.
• Coordinate with external vendors including photographers, videographers, designers, printers, and creative suppliers.

Internal Ikigai Communications

• Support preparation of presentations and internal communication materials and ensure alignment with brand guidelines.
• Collaborate with departments to ensure alignment of messaging across teams.
• Support job posting communication and distribution.
• Support onboarding and orientation of new team members into brand and communication systems.
• Support with internal team branding such as email signatures, team photos, and P&C welcome cards.
• Support GDPR-related communication coordination within the marketing department
• Manage and maintain the Ikigai photo and video content bank

Reporting & Strategy

• Support implementation and coordination of internal and external market research initiatives.
• Track marketing lead generation and campaign conversion metrics.
• Produce monthly marketing reports with performance insights and KPIs.
• Support reporting preparation for weekly, monthly, and quarterly review meetings.
• Collect member feedback. Conduct market research and synthesize findings for better strategy & decision-making.
• Support the Marketing team in the execution of marketing strategy.

Essential Skills and Competencies

• Passion for and understanding of Ikigai’s mission and values
• Excellent verbal and written communication skills, especially when handling sensitive matters
• Highly detail-oriented with strong organizational & planning skills
• Outstanding problem-solving skills including being solution-driven in your approach to overcoming challenges
• Exceptional interpersonal skills and ability to naturally create a rapport that builds trust with anyone
• Proficiency in design software such as Canva and Adobe and After Effects
• Excellent proficiency with Microsoft Office applications (Word, Excel, PowerPoint); able to create polished PowerPoint presentations at senior management level
• Demonstrates integrity, dependability, responsibility, accountability, self-awareness, work ethic, empathy, and professionalism