Agency Manager

Job Summary

• The Agency Manager will be responsible for recruitment, coaching, talent management and maintaining a high-performance culture within the Agency through individual sales and with the help of Sales Agents and Unit Leaders in line with Liberty Life business objectives and code of ethics.

Key Responsibilities

Market Dominance

• To implement market dominance strategy by creating and nurturing sustainable business relationships with Employer Markets for distribution of Liberty Life products.
• Set targets with the team to be met from Employer Markets and MMM Program.
• Ensure the branded merchandise and other support by the Head office is routed to the intended employer markets/ Clients/ Agents.
• Monitor the sales of these markets periodically and report on the same for informed decision-making.

Recruitment and Talent Management

• To recruit, supervise and motivate Agents on behalf of Liberty Life for the purpose of soliciting, procuring and promptly submitting to Liberty Life applications for insurance and annuity products offered by Liberty Life in Kenya.
• Recruiting Budgeted annual manpower and ensuring retention of the same.
• Identify and nurture talent/high performers.

Training

• To offer training and development to Liberty Life Agents indiscriminatingly through Coaching and Mentorship.
• Provide Counsel and resolve disputes or disagreements while continuously monitoring and evaluating development needs of the team.

Performance management

• Ensure budgeted productivity and Persistency target is met by the Agency.
• Motivate the team towards achieving set production targets.
• Ensure completion and signing of performance contracts.
• Assist Agents in goal-setting and follow through of the same.
• Continuous goal evaluation and appraisal through a comprehensive validation process. Inspire and motivate the team.
• Monitor individual and team performance.
• Maintaining a high-performance culture within the Agency Team.

Other Responsibilities

• Timely reports on agency production periodically.
• Communicating policy decisions to the team in an accurate and timely manner.
• Establishing and maintaining a steady and sound client base and giving lead to the team through joint calls.
• Safeguarding and enhancing the Liberty brand by maintaining the corporate image, values as well as upholding ethical values in the business.
• Conform to applicable government and insurance regulatory laws, rules and regulations as well as company policy.
• Ensure Agent's compliance with the same laws especially in their services and business with Liberty Life.

Qualifications

• Must have Certificate of Proficiency (COP) and completed any other insurance professional qualification such as LOMA, ACII, Diploma in Insurance and has a valid IRA Licence for the current year.
• Must have completed an Academic Diploma or Diploma in Insurance with 3 years’ prior and consecutive experience in leading a sales team within the insurance industry.
• Proven good performance in sales record of 5 years from a financial institution or insurance industry.
• Must have a proven clean record in ethical business practices and above reproach in matters, integrity.
• Good interpersonal and organization skills.
• Strong presentation skills.
• Ability to excel in a fast paced, multi-faceted team environment and works well under minimum supervision.
• Good problem-solving skills.
• Ability to coach and mentor a sales team to greater performance.

Application Procedure

Interested candidates are encouraged to forward their updated CVs to [email protected] by 9 June 2026 stating the role title on the subject heading. Liberty Life is an equal opportunity organization and actively encourages diversity.