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Digital Marketing Specialist

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Company Details
Industry: Consulting
Description: SGK is one of the leading Human Resource Management consultancy firm in Kenya and the East African Region. SGK was formed after a thorough market research established a high demand for professional quality human resource management consultancy services especially to address unique challenges resulting from a globalized labor market and special needs of rapidly expanding economies of the East African Countries since the year 2000. A Jobseeker Evaluation Session at SGK To achieve our objective of maximum value addition to our clients, SGK has designed several targeted products to fully address needs of employers and those of the job seekers. While discharging its mandate, SGK will be guided by the following values: 1. Highest level of integrity 2. Maximum value addition through quality products 3. Zero tolerance to all forms of corruption 4. Learning from our past experience and practice SGK has designed several products aimed at facilitating full exploitation of human skills by linking skilled persons to job opportunities globally.
Job Description
  • The digital marketing specialist (seo, media buying & automation) will be a key driver in the planning and execution of company end to end digital marketing efforts.

Qualifications

  • Bachelors degree in marketing, communications, business
  • Administration, or a related field, with professional certifications in digital marketing (e.G., google analytics, hubspot) preferred.
  • Strong understanding of digital marketing tools and platforms,
  • Including google analytics, seo tools (e.G., semrush, ahrefs), and marketing automation software.
  • Advanced proficiency in data analysis and dashboard reporting for campaign optimization and strategic decision- making.

Experience

  • Minimum 3-5 years of proven experience in a digital marketing role with a demonstrated track record of achieving traffic, lead, and conversion targets.
  • Previous experience managing and optimizing digital marketing campaigns across multiple
  • Channels, including seo, ppc, email, and social media.
  • Salary: kshs. 100,000 - 130,000 plus company benefits

Main responsibilities

  • Strategic digital marketing management: - develops and Implements comprehensive digital marketing strategies that align with company growth objectives and Brand positioning.
  • Seo & website optimization: - conducts keyword research, competitor analysis, and content gap analysis to identify opportunities for growth.
  • Content development & creation: - oversees the creation and
  • Development of compelling content across all digital platforms.
  • Digital campaign management & media buying: - liaising with external Agencies, implementing, and optimizing
  • Integrated digital marketing campaigns across various paid channels, including google ads, facebook/instagram ads, and linkedin.
  • Digital pr responsibilities:- manages digital public relations activities to enhance brand reputation and visibility online.
Salary: Not specified
Otherpay: Benefits
Education: Diploma
Employment Type: Full Time
Contact Information
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