ROLES AND RESPONSIBILITIES:

Brand Building, Marketing & Demand Generation

• Develop, align and implement the company’s marketing strategy in line with business objectives and the overall strategic plan, in collaboration with the Business Development Director and the business development team.
• Manage the full marketing mix (product, pricing, channels, promotion, people, process and environment) to drive brand awareness and demand generation across target segments.
• Design and manage an effective marketing channel and media mix (digital and traditional), ensuring optimal ROI and alignment with business priorities.
• Execute brand building and demand generation campaigns, balancing short-term lead generation with long-term brand equity, with clearly defined annual targets and quarterly reviews.

Business Development & Lead Pipeline Management

• Build, maintain and actively manage a robust prospect and lead pipeline, tracking lead stages, conversion rates and ROI from demand generation activities.
• Design, implement and continuously improve a lead qualification and prioritization process to ensure effective follow-up and optimal use of resources.
• Personally pursue and/or allocate qualified leads to relevant team members, escalating capacity needs to the Business Development Director where required.
• Develop and maintain standardized pitch decks, company profiles and proposal templates, approved by the BD Director and ready for rapid deployment.
• Customize proposals, pitches and tenders to client/prospect needs, ensuring accuracy, quality and timely submission.
• Coordinate and manage client pitches, meetings and proposal presentations, ensuring appropriate resource allocation and scheduling.
• Drive prospects through the full sales cycle from initial lead to contract signing and first invoice, ensuring accurate sales recording.
• Grow revenue from existing clients through upselling, cross-selling and repeat business, with defined annual targets, retention plans and regular performance reviews.
• Utilize CRM tools (e.g., HubSpot, Salesforce) for lead tracking and reporting.

Administration, Resources & Communications Management

• Support the BD Director in planning and scaling the marketing, business development and administrative functions as the business grows, including team structure and role definition.
• Manage and coordinate external suppliers for marketing, digital, media ensuring performance, value for money and service quality.
• Coordinate media buying, marketing events, networking forums and promotional activities in line with brand and growth objectives.
• Ensure all activities comply withal relevant laws (e.g., Kenya's Data Protection Act), company standard operating procedures, and ethical business practices.

EDUCATION, PROFESSIONAL QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree in marketing, business development, business administration or a related field with strong marketing and client service focus. An MBA in Marketing, Digital Marketing or a related field is an added advantage.
• 2 to 5 years of professional work experience in Sales and Business Development in the consultancy space and/or selling a service.
• Proven experience in designing and implementing marketing, business development and/or communication initiatives.
• Professional certifications (e.g., Google Analytics, HubSpot Inbound Marketing, or PMP) are a strong advantage.
• Proficiency with sales enablement tools including CRM software (Salesforce, HubSpot, or similar), LinkedIn Sales Navigator, and other prospecting platforms.
• Experience or strong aptitude with AI tools such as ChatGPT, Perplexity, Claude, or similar platforms for prospect research, company intelligence gathering, personalized message creation, and competitive analysis.
• Strong digital marketing capability, with hands-on experience creating and executing strategies and campaigns across digital platforms, presenting ideas to senior stakeholders and prospects, and engaging directly with clients in the market.
• Comfortable with digital technologies, including basic website setup and maintenance, desktop/laptop systems, Microsoft Office applications and mobile applications (iOS and Android).
• Confident communicator with an ability to engage effectively with diverse stakeholders and seniority level professionals.
• Demonstrated ability to manage customer leads and successfully convert prospects into clients.
• Demonstrate ability to administer suppliers of services related to marketing, media, and communication.