DUTIES AND RESPONSIBILITIES
Strategic Marketing & Planning
- Develop and implement comprehensive marketing strategies aligned with business objectives.
- Oversee multi-channel campaigns (digital, ATL, BTL, events) to achieve lead generation, awareness, and conversion goals.
Campaign Execution & Management
- Lead the end-to-end delivery of marketing campaigns, ensuring timeliness, alignment with objectives, and measurable impact.
- Monitor performance metrics and adjust campaigns for optimal outcomes.
Budgeting & Resource Allocation
- Manage marketing budgets, ensuring efficiency and spend within ±5% of allocations.
- Negotiate with vendors and oversee procurement of marketing services to maximize ROI.
Team Leadership & Development
- Supervise, mentor, and evaluate marketing team members to ensure 90%+ achievement of individual KPIs.
- Foster collaboration and skills growth within the department.
Brand Management & Growth
- Strengthen brand positioning and awareness through surveys, campaigns, and market research.
- Drive quarterly brand growth of +15% in awareness scores.
Market Research & Innovation
- Analyze industry trends, competitor activities, and consumer insights to inform strategy.
- Launch at least 3 new market initiatives annually to expand brand reach and product adoption.
KEY REQUIREMENT SKILLS AND QUALIFICATION
- Degree in Marketing, Business Administration, Communications, or related field; MBA is an advantage
- Minimum 5+ years of experience in marketing, with at least 2 years in a managerial role
- Strong knowledge of digital and traditional marketing channels
- Proficiency in marketing analytics, CRM tools, and campaign management platforms
- Budget planning and ROI measurement expertise
- Strategic thinker with problem-solving ability
- Strong leadership and people management skills
Salary: Ksh. 80,000 - Ksh. 120,000
Otherpay: Benefits
Education: Diploma
Employment Type: Full Time
Contact Information