Event PR & Marketing Manager

Industry: Real Estate

Location: Nairobi, Kenya

Category: Advertising/Media, Communication, Media

Salary: Kshs. 50,000 - Kshs. 100,000

Employment Type: Full-time

About the Role

Home Universal is seeking a dynamic and experienced Event PR & Marketing Manager to join our team in Nairobi, Kenya. This role is pivotal in shaping the public image of our brand and driving successful marketing campaigns that resonate with our target audience.

• The Event PR & Marketing Manager leads all strategic, creative, and operational marketing and public relations efforts for the Kenya Homes Expo.
• The role ensures strong visibility, high attendance, impactful branding, coordinated exhibitor promotions, and seamless public communication across all platforms.

Key Responsibilities

• Develop and implement comprehensive PR and marketing strategies to enhance brand visibility and attract potential clients.
• Coordinate and manage all aspects of events, ensuring alignment with brand objectives and audience engagement.
• Work closely with internal teams to create compelling content for advertising and brand promotion.
• Analyze market trends and competitor activities to identify opportunities for brand positioning.
• Build and maintain strong relationships with media outlets and industry influencers.
• Oversee the creation of marketing materials, including press releases, brochures, and digital content.
• Monitor and report on the effectiveness of PR and marketing initiatives, making adjustments as needed to achieve desired outcomes.

PR & COMMUNICATIONS MANAGEMENT

• Develop and implement annual PR strategy
• Liaise with media houses
• Prepare press releases, media briefs
• Coordinate interviews, media tours
• Manage crisis communication

MARKETING STRATEGY & EXECUTION

• Develop marketing plans for each Expo
• Oversee social media and content creation
• Lead exhibitor promotional campaigns

EVENT BRANDING & VISUAL MANAGEMENT

• Oversee branding, signage, billboards
• Supervise photographers, designers

MEDIA & STAKEHOLDER RELATIONS

• Build long‑term partnerships with media and industry bodies

DIGITAL MARKETING & DATA ANALYTICS

• Manage SEO, SEM, Google Ads
• Analyse campaign results

EVENT SUPPORT & OPERATIONS

• Coordinate branding, PR exposure, exhibitor communication

POST‑EVENT MARKETING

• Prepare post‑event reports
• Lead nurturing and community engagement

Requirements

• Degree or Diploma in Marketing, Communications, Journalism, or a related field.
• 4-6 years proven experience in event management, PR, and marketing campaigns.
• Excellent communication and interpersonal skills.
• Strong organizational and project management abilities.
• Proficiency in digital marketing tools and platforms.
• Creative thinker with a passion for innovative marketing solutions.
• Added advantage: CIM, PRSK, Google Digital Marketing, Meta Blueprint

TRAINING

• Events management
• Social media management
• Crisis communication
• Analytics tools

SKILLS & COMPETENCIES

Core Skills:

• Excellent communication, storytelling
• Strong PR & media relations

Technical Skills:

• Adobe Suite, Canva
• Google Analytics, Meta Ads Manager

Behavioural Skills:

• Creativity, attention to detail
• Ability to work under pressure

SPECIAL EXPERTISE

• Real estate marketing knowledge (added advantage)
• Strong networking with media and sponsors
• Experience running high‑impact campaigns

Perks and Benefits

• Competitive salary package within the industry standards.
• Opportunities for professional growth and development.
• Dynamic and supportive work environment.
• Access to a network of industry professionals and events.

If you are an enthusiastic and strategic PR & Marketing professional looking to make a significant impact in the real estate industry, we encourage you to apply for this exciting opportunity at Home Universal.