Posted:2 hours ago
By:Hiring Kenya
Company Details
Industry:
Consumer Goods
Description:
At RB, our vision is a world where people are healthier and live better, so we’re always looking for the next breakthrough that can make a difference. You might not recognize our name, but you will be familiar with our brands - Scholl, Nurofen, Strepsils, Durex, Gaviscon, Dettol, Lysol, Finish, Vanish. They’re the products that protect your world. And we’re proud to call them our own. Headquartered in the UK, we’re a truly global company with operations in over 60 countries worldwide. Our health, hygiene and home products are sold and trusted in almost 200 countries, bringing our vision to millions of people. Ranked in the Top 20 on the London Stock Exchange, our relentless drive to outperform has trebled our revenue since 2000 and quadrupled our market capitalisation. We’re just as demanding of our social and environmental impact too. We’ve cut our carbon footprint by 20% in just 5 years and set new 2020 targets; cutting water use by a 1/3, carbon by a 1/3 again, and for a 1/3 of sales to come from more sustainable products. It’s not PR – it’s progress. And we’re already well on our way to exceeding our targets.
Job Description
- The Trade Marketing Manager leads the development, execution, tracking and measurement of all Trade marketing plans into winning programs with customers and shoppers across assigned categories & channels in alignment with brand strategy. Seamlessly blending relationship management with strategic innovation, this role empowers you to have a tangible impact on our journey towards a cleaner, healthier world.
Your responsibilities
- Develops and Implements Category and channel trade marketing plans across the country.
- Contributes to category marketing plans, with customer and category analysis and promotional strategy.
- Lead the development and implementation of promotional strategy in line with brand priorities and media plan.
- Responsible for the delivery of the total channel value target
- Design plans to achieve the execution of 4Ps across all sales channels per the Company’s success model.
- Identifies key demand drivers for the category/channel and lead field sales forecast with supply services, finance, consumer marketing and sales operations.
- Study and analyse Nielsen reports and generate insights for the way forward.
- Development, deployment and tracking of Point of Sales Materials (POSM) for all cycle programs or product launches.
- Continuous analysis of the competitive and customer’s position in the country, works together with teams to develop trade marketing actions and strategy aimed at strengthening Reckitt’s position in the category.
- Ensure increase in market share and coverage for focus categories/SKUs planned for the year.
- Responsible for developing appropriate response plans again competitive threats and collaborating with all stakeholders to ensure an excellent execution of the plans.
- Responsible for the effective utilization of POSM and ensuring they are deployed to channels/geographies/stores for maximum impact.
- Responsible for category/channel trade investment management (planning, accruals & deployment) and ensuring ROI on key initiatives. Aligns budget with all stakeholders internally to ensure sufficiency of funding and budget compliance.
The experience we're looking for
- Analytical skills - ability to comprehend and derive insights from extensive data.
- Commercial acumen – ability to understand the dynamic business needs, organization’s market, and environment, backed by a ready grasp of what Reckitt needs to do to succeed.
- Result oriented - entrepreneurial and self-motivating, good planning, and organizational ability
- Stakeholder management skills – understanding and aligning stakeholder expectations and working towards a common goal to achieve the larger business objective.
- Excellent communication skills.
- Minimum 5+ years of core field sales experience leading teams, executing in channels, and managing distributors and customers.
- Modern Trade Management experience is a must to have for the role
- Strong university degree in business or marketing related course. An MBA is an added advantage.
Salary: Discuss During Interview
Education: Diploma
Employment Type: Full Time
