Posted: By:Hiring Kenya
DUTIES AND RESPONSIBILITIES
Identify and Pursue New Business Opportunities
Conduct market research to identify potential clients, partners, and growth sectors.
Generate and follow up on leads from both digital sources (social media, website inquiries, email campaigns) and offline channels (referrals, networking, walk-ins).
Proactively reach out to prospects through calls, emails, or scheduled visits to pitch company services.
Develop and Maintain Strong Client Relationships
Serve as the primary point of contact for assigned clients, ensuring consistent communication and customer satisfaction.
Build long-term relationships that lead to repeat business and referrals.
Understand clients’ needs and work closely with the technical team to propose suitable solutions.
Promote Company Services Through Digital and Offline Channels
Execute marketing campaigns that align with company goals, using platforms such as Instagram, Facebook, TikTok, LinkedIn, email marketing, and in-person activations.
Participate in local trade shows, exhibitions, and events to promote brand awareness and generate leads.
Distribute marketing materials (brochures, flyers, presentations) and ensure they are up to date and aligned with the brand.
Create Engaging Marketing Content
Plan and produce visual and written content, including short-form videos (reels), graphics, blog posts, newsletters, and project showcases.
Manage the company’s social media pages, ensuring consistent branding and engagement.
Prepare professional proposals and presentations for clients, stakeholders, and events.
Visit Project Sites and Participate in Client Presentations
Conduct scheduled visits to active or completed sites to gather content (photos, videos) and updates for marketing purposes.
Attend meetings and pitch presentations to help close deals or update clients on project progress.
Liaise with project managers to collect accurate technical details for client communication.
Collaborate with the Technical Team
Work closely with engineers, architects, quantity surveyors, and site supervisors to understand the scope, status, and deliverables of ongoing or upcoming projects.
Translate technical project details into client-friendly language for marketing or proposal purposes.
Prepare Sales Reports and Maintain Records
Track leads, client interactions, proposals sent, and deal status using basic CRM tools or spreadsheets.
Analyze marketing and sales performance data to identify trends and improvement areas.
Report weekly/monthly activities to management, including feedback from clients and prospects.
Represent the Company at Events
Attend industry networking events, exhibitions, and stakeholder forums to promote the company.
Network with professionals in the construction and real estate industries to build the company’s visibility and credibility.
Organize and support company-hosted events such as open days, project launches, or seminars.
KEY REQUIREMENT SKILLS AND QUALIFICATION
Diploma or Degree in Marketing, Sales, Business, Quantity Surveying, Building & Construction, or related fields
1–2 years of experience in sales or marketing (experience in the construction or real estate sector is a plus)
Excellent written and verbal communication skills
Professional appearance and demeanor
Strong understanding of digital and traditional marketing strategies
Creative content creation skills – especially for social media (Instagram, Facebook, TikTok)
Proficiency with tools like Canva and other basic design platforms
Ability to work independently, meet sales goals, and think creatively