DUTIES AND RESPONSIBILITIES

Strategic Leadership

Develop and execute comprehensive national sales and marketing strategies aligned with business goals.

Identify new market opportunities, distribution channels, and consumer segments.

Lead and manage a team of regional sales managers, brand managers, and marketing professionals.

Sales Management

Oversee B2B and B2C sales operations including distributor partnerships, retail chains, and on-trade/off-trade accounts.

Set and monitor sales KPIs, targets, and budgets across regions.

Build and maintain strong relationships with key customers, partners, and stakeholders.

Distribution & Channel Development

Optimize distribution networks and ensure efficient route-to-market strategies.

Drive penetration and visibility of products across multiple channels including retail, HoReCa, and modern trade.

Collaborate with logistics and supply chain teams to ensure smooth product availability and delivery.

Brand & Marketing Execution

Lead brand positioning and consumer marketing strategies in line with market trends and regulatory guidelines.

Plan and implement integrated marketing campaigns including digital, trade promotions, and activations.

Monitor market trends, competitor activity, and customer preferences to adapt strategies accordingly.

Compliance & Reporting

Ensure compliance with all regulatory requirements related to alcohol marketing and distribution.

Provide regular performance reports and market insights to senior leadership.

Manage marketing and sales budgets effectively to maximize ROI.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Degree in Marketing, Business Administration, or a related field. A Master’s degree is an added advantage

Minimum 10 years of proven experience in sales and marketing leadership within the alcoholic beverages or beverage industry

Demonstrated success in building and scaling distribution networks and managing retail channels

Strong track record in brand growth, market expansion, and team leadership

Excellent interpersonal, negotiation, and presentation skills

Deep understanding of local market dynamics, alcohol regulations, and consumer behaviour