Brief Job Description:

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and gotomarket strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing, and web teams to design, test, and evolve leadnurturing tactics

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public¬facing communications, including print, digital, and video assets

Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Qualifications and Experience:

Must Have: Minimum Requirements

To be considered, these minimum requirements must be evident on your resume.

Bachelor’s degree (or equivalent) in marketing, business, or related field

Knowledge in agribusiness will be an added advantage.

Proficiency with online marketing and social media strategy

Proven success in designing interactive applications and networking platforms

Willingness to travel.