Posted:10 hours ago
By:Hiring Kenya
Company Details
Industry:
Insurance
Description:
Cigna is a global health service company, dedicated to helping the people we serve improve their health, well-being and sense of security. Cigna has almost 40,000 employees who service over 80 million customer relationships around the world. Within its international division, a dedicated unit - headquartered in Belgium - focuses on the needs of International Organisations. This unit is specialised in servicing customers in remote areas as well as central hubs with five service centres in each time zone (Miami, Antwerp, Madrid, Nairobi and Kuala Lumpur) and local representations on every continent. When you work at Cigna, you can count on a different kind of career. >> Why join us? Healthy careers Cigna gives you the opportunity to grow and develop professionally and personally. Because we know our success begins with yours. Healthy returns We offer you monetary and non-monetary rewards. Our compensation is differentiated among employees based on responsibilities and performance. Healthy culture We stand
Job Description
Key Responsibilities
- Development and execution of the marketing plan for the Africa region in line with the business objectives.
- Responsible for the overall marketing calendar for Africa
- Partner with the commercial team to define marketing objectives and priorities
- Working closely with regional marketing specialists to deploy marketing and communication projects
- Planning, project management and end-to-end execution of events across Africa
- Lead the execution of marketing campaigns and collateral development, leveraging internal expertise and driving collaboration.
- Build strategic relationships and partner with vendors and agencies to implement and deliver marketing projects
- Identify and assess sponsorship opportunities followed by developing and executing on-ground sponsorship activation plans.
- Work closely with various internal stakeholders to provide the marketing support required to deliver objectives.
- Prepare reports and metrics for measuring program and event success and identifying opportunities.
- Working with local business partners to build programs and campaigns that deliver mutual business benefits.
- Present plans and final deliverables to internal and external teams, and communicate with stakeholders about marketing programs, strategies, and budgets.
Key Skills
- Minimum 5 years of experience in marketing, insurance experience is a plus
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Excellent written and verbal communication skills. French and Portuguese is a plus
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
Education: Degree, Diploma
Employment Type: Full Time
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