Position Summary:

Reporting to the Head of Fund of Development and Communications, the Digital Fundraiser's primary role is to implement digital fundraising strategies in alignment with the fundraising strategy and priorities set.The Digital Fundraising Officer will play a key role in the Fund Development and Communications Department at SOS Children's Villages in Kenya, overseeing all digital fundraising campaigns and managing digital channels and systems. This position will be responsible for driving online fundraising initiatives from ideation to implementation, leveraging various digital platforms to engage donors and raise funds for the organization.

Key Performance Areas and Main Responsibilities:

Digital Fundraising Campaigns:

Develop and execute email appeals, social media fundraisers, and online giving events.

Create compelling campaign content and multimedia assets.

Digital Channel Management:

Manage digital presence across various channels, optimizing for fundraising purposes.

CMS and CRM Administration:

Administer Kentico CMS and Salesforce CRM systems, ensuring accurate data management.

Lead Generation and Management:

Implement strategies to acquire new donors through digital channels.

Manage and qualify leads for follow-up by the telemarketing team.

Data Analysis and Reporting:

Monitor and analyze digital fundraising performance metrics.

Generate reports and insights for campaign optimization.

Formal Qualifications & Experience Requirements

Bachelor's degree in Marketing, Communications, Business Administration, or related field.

Minimum of 3-5 years of experience in digital marketing, fundraising, or nonprofit communications, with a focus on online fundraising campaigns

Proficiency in digital marketing tools and platforms, including email marketing software, social media management tools, and online fundraising platforms, and web-related software (HTML coding, Photoshop, Illustrator, Premiere Pro, etc.)

Experience with content management systems (CMS) and customer relationship management (CRM) systems, preferably Kentico and Salesforce.

Strong analytical skills, with the ability to interpret data, generate insights, and optimize digital campaigns for maximum impact.

Familiarity with marketing tools such as audience analysis, message testing, and surveys.

Understanding of the local fundraising market.

Strong knowledge of fundraising principles.

Proficiency in Google Analytics for tracking and measuring success.

Familiarity with the mobile market, SMS market, PPC, and PPL markets.

Effective presentation and reporting skills.

Strong knowledge of Google Grants.

Project management skills and the ability to advise on effective test programs.

Proven teamwork skills and the ability to network effectively, even in remote work settings.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Creative thinking and problem-solving abilities, with a passion for leveraging digital channels to drive fundraising success.

Commitment to the mission and values of SOS Children's Villages Kenya, with a dedication to making a positive impact on the lives of children and families.