The Challenge: Tariff Threats and Supply Chain Risks In 2018, Apple faced a potentially existential threat as the US-China trade war escalated. President Trump’s tariff threats targeted the very products Apple sells, given the company’s heavy reliance on Chinese manufacturing for final assembly of i...

Tim Cook Endorses John Ternus as New CEO In an internal memo obtained by sources, Tim Cook has publicly endorsed John Ternus as his successor, praising the hardware engineering chief’s “extraordinary product-building skills” and his deep understanding of Apple’s design philosophy. Cook made clear th...

Tim Cook Announces Resignation Tim Cook will step down as Apple’s CEO next week, bringing his 15-year tenure to a close. The announcement, made during an internal company meeting, confirms that Cook will transition to a new role on the board of directors, according to the source article. His departu...

Apple Plans Premium iCloud Plus Tiers for AI UsersApple CEO Tim Cook has revealed that the company is exploring new iCloud Plus upgrade tiers for users who want more out of Apple Intelligence and the upcoming Siri AI. During a Thursday earnings call, Cook said users can expect “some kind of upgrade ...