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In a volatile economy where bad news dominates – e.g., retirement is unattainable, AI is dangerous – books that offer real-life success stories and how-to pathways are a helpful counterbalance. The premise is simple: despite the economic gloom, success is possible. It was hard. It still is hard, just not as hard as before. Challenging and doable are not mutually exclusive. The five new nonfiction books featured here provide exactly that mix of inspiration and practical guidance. From Joseph Moore’s historically grounded optimism to Kelly Roach’s revenue-focused sales primer, each title offers a distinct pathway to making more money. Others address safeguarding wealth, whether through Rick Rosenfield’s entrepreneurial journey, Dan Goldie’s retirement planning overview, or Eric O’Neill’s crucial advice on protecting yourself from cybercrime. Together, they form a toolkit for not just surviving, but thriving in uncertain times.
Life was not better in some bygone era. Your life, your time, your moment is among the best to be alive in human history. Carpe now. That’s the optimistic, laugh-out-loud funny message from history professor Joseph Moore in How To Get Rich In American History. Despite the doom-laden headlines, Moore argues that the everyday person has never had a better shot at economic success.
This isn’t a dry academic treatise. It’s a fast, enjoyable read packed with specific, actionable suggestions covering investing, real estate, and business. Moore breaks down the concrete pathways people have used to build wealth, translating historical patterns into modern strategies. His core message is a powerful counterbalance to the pessimism: challenging and doable are not mutually exclusive. The book is both informative and inspiring, proving that a personal finance guide can be both witty and wise, and that the tools for getting rich are more accessible today than ever before. Carpe now, indeed.
For entrepreneurs, feeling busy and being productive are two very different things. Kelly Roach’s The Miracle Hour serves as a powerful sales primer, pushing you to cut through the noise of five-alarm fires and focus on actions that directly impact your revenue. Roach emphasizes that we often get distracted by tasks that only make us feel productive, rather than tackling what truly matters.
One of the book’s most eye-opening insights is its breakdown of potential sales leads. Roach reveals that four out of five of your target customers are not new prospects, but rather your current or former customers. This reframes the sales process, highlighting the immense value of nurturing existing relationships and re-engaging past clients. Instead of constantly chasing new business, the book guides you to strategically prioritize the people who already know your value, turning your daily “miracle hour” into a predictable driver of sales growth.
Books that take you behind-the-scenes in business help you make money with actionable inspiration. The California Pizza Kitchen Story is like two-books-in-one: it details the company’s founding, fundraising, site selection, and hiring solutions, while also chronicling how a former defense attorney with no culinary experience pulled it off. As founder Rick Rosenfield notes, real relationships are the compass that carries you through law, business, and life.
Once you’ve made money, The Retirement Answer helps you make it last. Dan Goldie, a former US tennis professional and longtime financial adviser, uses sports analogies to deliver a comprehensive overview. He stresses that you don’t need to be a financial expert, but you must remain engaged—whether you manage your plan yourself or participate with an advisory team.
Finally, Spies, Lies and Cybercrime tackles wealth protection. Eric O’Neill, an ex-FBI counterintelligence agent, reveals that cybercrime now ranks as the world’s third-largest economy. He shares real security breach examples and, crucially, practical steps everyday people can take to defend against online fraud.
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