Temu Fined $230 Million by EU Over Illegal Product Sales

EU Fines Temu €200 Million for Digital Service Act Violations

The European Commission has imposed a €200 million (approximately $232 million) fine on Temu, the popular Chinese e-commerce platform, after finding that consumers are "very likely to encounter illegal items" on the marketplace. This penalty stems from Temu's failure to comply with the Digital Service Act (DSA), specifically regarding the identification and assessment of systemic risks posed by illegal products.

Background of the DSA Investigation

The EU launched its formal DSA investigation against Temu in October 2024. A preliminary ruling issued in July 2025 concluded that Temu was not doing enough to prevent illegal products from appearing on its ultra-cheap marketplace. The Commission's investigation involved mystery shoppers who discovered that a "very high percentage" of electronic device chargers failed basic safety tests. Additionally, a significant portion of tested baby toys posed safety hazards, including exceeding legal limits for certain chemicals and presenting suffocation risks.

Key Findings: Safety Risks and Consumer Harm

The European Commission highlighted several critical safety concerns during its investigation:

• Electronic chargers: A high percentage of chargers purchased by mystery shoppers failed basic safety tests.
• Baby toys: Many tested toys exceeded legal chemical limits or posed suffocation hazards.
• Systemic risk: Temu failed to adequately assess the risk of illegal products being sold on its platform.

Impact on Consumers

The Commission emphasized that the presence of these illegal items creates a significant risk of harm to consumers, particularly vulnerable groups such as children. The DSA requires platforms like Temu to proactively identify and mitigate such risks.

Temu's Compliance Deadline and Next Steps

Temu has until August 26th to submit an action plan to the European Commission outlining how it will remedy the DSA breach. If the platform fails to comply, it may face additional periodic penalty payments. This case also has broader implications for the e-commerce industry, as Shein, a similar Chinese retailer and rival to Temu, is currently facing a similar DSA investigation over illegal products. French regulators previously found listings for "child-like sex dolls" on Shein's platform.

What This Means for Online Shopping Regulation

The Temu fine signals a crackdown on non-compliant e-commerce platforms operating in the EU. The DSA enforces strict rules to protect consumers from harmful and illegal products. Retailers must implement robust systems to detect and remove prohibited items or face substantial financial penalties.

Key Takeaways for Businesses

• Compliance with the DSA is mandatory for all large online platforms serving EU consumers.
• Platforms must conduct regular risk assessments for illegal and dangerous products.
• Failure to comply can result in fines of up to 6% of global annual turnover.