Samsung Warns TV Prices Could Rise Soon

Samsung has issued a warning that new TV prices could increase due to the ongoing shortage of memory chips. The shortage is not limited to televisions; it is affecting mobile phones, home appliances, and other consumer electronics. According to Samsung co-CEO T.M. Roh, “As this situation is unprecedented, no company is immune to its impact.” Shoppers hoping to snag a new smart TV at a bargain may need to act quickly, as price increases could hit entry-level and mid-range models first.

Memory Chip Shortage Hits Consumer Electronics Hard

The current DRAM shortage is driven by rising demand for AI chips and other high-performance memory modules. Samsung, which produces LPDDR5X DRAM, is feeling the pinch, though its scale gives it an advantage over smaller rivals. Companies like Apple and Samsung often secure chip supplies months or even years in advance, but even they cannot completely shield themselves from market fluctuations. As a result, the ripple effects are now reaching consumers.

Cheaper TVs Are Most at Risk

Experts say that lower-cost TVs are likely to see price hikes before premium models. While Samsung’s top-tier devices may remain relatively stable, entry-level and mid-range options could become noticeably more expensive. Shoppers looking for deals should consider purchasing sooner rather than waiting for promotions, as the shortage shows no immediate signs of ending.

AI Demand Accelerates Chip Shortages

Artificial intelligence applications are putting unprecedented pressure on memory chip production. From servers powering AI models to new consumer devices, demand for DRAM and other high-speed memory has surged. This surge leaves manufacturers scrambling to balance production across multiple product lines, including smartphones, laptops, and TVs. As AI adoption grows, supply constraints are expected to continue influencing prices across electronics.

Samsung’s Market Advantage

Samsung is the world’s largest TV maker, giving it leverage that smaller competitors lack. By locking in chip supply ahead of time, the company mitigates some risk of immediate shortages. However, even this advantage cannot completely prevent price adjustments when supply chains are disrupted on a global scale. Industry analysts suggest Samsung may have to pass some costs to consumers to maintain production.

Timing Your TV Purchase

For those planning to buy a new TV, timing is critical. Mid-range models may experience earlier price hikes, while premium sets could remain stable a bit longer. Consumers should monitor pricing trends closely and consider acting quickly to avoid paying more as the shortage persists. Samsung’s warnings indicate that this situation could last well into the next year.

What This Means for the Electronics Market

The chip shortage demonstrates how interconnected the electronics market has become. High demand for AI and other advanced technologies affects not just servers and computers but also everyday consumer products. Samsung’s cautionary statements signal that price increases may become a wider trend, influencing buying decisions across the industry.