Is the Premier League Companion Worth Using Yet?
The Premier League Companion is a new AI-powered feature inside the official Premier League app, developed in partnership with Microsoft. It's designed to enhance fan engagement through personalized stats, real-time insights, and tailored content. However, many fans testing the tool ahead of the 2025/26 season are finding it frustratingly limited. If you're wondering whether the Premier League Companion is worth downloading or just another AI gimmick, here's what you need to know before kickoff.
Limited Features Hold Back the Premier League Companion
After a major app redesign, the Premier League Companion is now available on iOS and Android. Like Microsoft Copilot in the Xbox app, it acts as a chatbot designed for fans—but with a major drawback: no custom input. Instead of asking your own questions, you're stuck selecting from three rotating prompts. This not only restricts the experience but makes it difficult to find information about your favorite club or players. As a Chelsea fan, being forced to read updates about unrelated teams like Brighton feels irrelevant and unhelpful.
Microsoft and Premier League Aim to Improve AI Engagement
Despite its rough start, the Premier League and Microsoft have big ambitions for the tool. They’ve promised that free-form chat input will be added before the season starts on August 15, 2025. The goal is to let fans explore over 30 seasons of stats, 9,000 videos, and 300,000 articles using a smarter AI assistant. Eventually, the Premier League Companion will also integrate into Fantasy Premier League, offering personalized tips and decisions from an AI “assistant manager”—a feature fantasy players are especially excited about.
Should You Try the Premier League Companion Now?
If you're curious, it's worth downloading the updated Premier League app and giving the Companion a test run. It's free, and you may uncover quirky stats or team trivia while the AI evolves. Just don't expect tailored insights or dynamic responses—yet. As the app improves, fans can look forward to a more interactive, helpful experience that blends Microsoft’s AI tools with one of the world’s most popular sports leagues.
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