Paramount Plus Premium: Why the Rebrand from Showtime Matters
If you’ve been wondering why Paramount Plus with Showtime suddenly looks different in your app, you’re not alone. The premium streaming tier has officially rebranded to Paramount Plus Premium, dropping the Showtime name while keeping the same shows, movies, and subscription price. This change reflects Paramount’s evolving strategy in the streaming wars—and yes, Showtime programming is still included. If you're searching for what changed, whether Showtime is gone, or how this affects your plan, here’s everything you need to know.
Why Did Paramount Rebrand Showtime to Paramount Plus Premium?
The name “Paramount Plus with Showtime” was always a bit clunky, and now it’s history. Paramount confirmed the rebrand in June 2025, stating that Paramount Plus Premium better represents the expanded content across both tiers—Essential and Premium. This move comes after Paramount began including some Showtime shows in the Essential plan, blurring the lines between tiers. So, while the Showtime brand name is gone from the top tier, the content itself isn’t going anywhere. You’ll still get access to Showtime originals, films, and exclusives—just under the Paramount Plus umbrella.
What’s Changing for Subscribers?
In terms of pricing and access, almost nothing is changing. Paramount Plus Premium will still cost $12.99/month or $119.99/year. Subscribers will continue to enjoy minimal ads and full access to Showtime’s catalog, including hit series and legacy films. However, this rebrand also marks the end of Showtime’s standalone identity on the platform. It’s a strategic choice by Paramount to simplify its streaming presence—especially following the closure of the standalone Showtime app in 2024 and the broader integration efforts that led to layoffs and programming cuts.
What This Means for the Future of Paramount Plus
This isn’t just a rebrand—it’s a sign of how competitive the streaming market has become. Paramount’s move mirrors other recent pivots, like Warner Bros. Discovery reverting back to HBO Max branding. Both companies are responding to the reality that strong, recognizable content matters more than experimental names. While Paramount may be sidelining the Showtime name, it’s betting on a stronger unified identity under Paramount Plus Premium to compete with Netflix, Disney+, and others. For viewers, it means fewer brand names to juggle and the same binge-worthy content in one place.
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