Netflix Expands Into Video Podcasts
Netflix is taking a bold step into the world of video podcasts, aiming to capture audiences even when they aren’t watching traditional shows. In a new deal with iHeartMedia, Netflix will bring over 15 popular video podcasts to its platform in the U.S. starting early 2026. Fans of hits like My Favorite Murder, The Breakfast Club, and Bobby Bones Presents: The Bobbycast can now stream episodes exclusively on Netflix. This move answers one of the top questions among viewers: where can I watch my favorite podcasts online?
Why Netflix Is Targeting Podcast Fans
The partnership reflects Netflix’s ongoing rivalry with YouTube, which remains the most widely used platform for video podcasts. Under the agreement, iHeartMedia podcasts will no longer release full episodes on YouTube. Netflix will not only host new episodes but also “select” episodes from each show’s library, giving subscribers a mix of fresh content and fan favorites. The move positions Netflix as a hub for both traditional streaming and on-demand podcast experiences.
Key Shows Coming to Netflix
Alongside My Favorite Murder and The Breakfast Club, Netflix will stream shows like Chelsea Handler’s Dear Chelsea, This Is Important with Adam Devine, Anders Holm, and Blake Anderson, as well as Joe and Jada featuring Fat Joe and Jadakiss. Another notable addition is The Psychology of Your 20s, which offers insights for younger viewers navigating adulthood. These podcasts will first launch in the U.S., with international availability expected later in 2026.
How Audio Rights Are Handled
While Netflix gains video rights, iHeartMedia retains all audio-only distribution. Fans can continue listening to these podcasts on iHeartRadio and other audio platforms. This dual strategy allows creators to maintain a broad listener base while driving exclusive video traffic to Netflix. For podcast enthusiasts, this ensures access across multiple formats without missing content.
Netflix’s Broader Streaming Strategy
This deal follows Netflix’s earlier collaboration with Spotify in October 2025, which added 16 podcasts like The Bill Simmons Podcast and Conspiracy Theories to the platform. By building a diverse podcast library, Netflix aims to keep viewers engaged even when they are not streaming movies or shows. The strategy highlights Netflix’s intent to expand beyond scripted content and solidify its position in the evolving streaming landscape.
The Competition with YouTube
YouTube has long been the default platform for video podcasts, making this move a clear challenge to its dominance. By securing exclusive access to popular podcasts, Netflix is not just adding content—it’s creating a new reason for users to subscribe. Analysts say this could redefine how video podcasts are distributed, potentially shifting audience habits toward subscription-based platforms.
What This Means for Viewers
For viewers, the Netflix-iHeartMedia partnership signals a new era of accessibility and convenience. Fans can enjoy video podcasts on-demand without switching between platforms. With both new and select library episodes available, Netflix subscribers will have more ways to watch their favorite hosts, deepening engagement and community discussions around these shows.
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