Understanding the Nest Aware subscription price increase
Google is officially rolling out a Nest Aware subscription price increase starting mid-August 2025, leaving many users wondering what this means for their monthly bills. Emails have already gone out to subscribers informing them of the new pricing. The base Nest Aware plan will rise from $8 to $10 per month (or from $80 to $100 annually), while Nest Aware Plus will increase from $15 to $20 per month (or $150 to $200 per year). This is the first update in pricing since September 2023. Existing subscribers will see the change reflected either after August 15 or once their current promotional period ends.
What features come with the new Nest Aware pricing?
While many may feel the sting of the Nest Aware subscription price increase, the services still pack plenty of value. Nest Aware includes 30 days of event-based video history, while Nest Aware Plus bumps this up to 60 days plus 10 days of continuous 24/7 footage for supported devices. Both tiers offer intelligent features like sound detection for glass breaking or smoke alarms, Familiar Face recognition, and emergency 911 calling through the Google Home app. If you're running multiple Nest devices, the unlimited device support per household helps justify the cost.
How Nest Aware compares to Ring, Arlo, and other smart security options
Compared to alternatives, the updated Nest Aware subscription prices remain competitive. Amazon’s Ring Protect Premium plan currently costs $19.99 per month or $199.99 annually. Arlo offers a more flexible price structure—$7.99 monthly for a single camera but $17.99 for multiple. However, Google’s advantage lies in supporting an unlimited number of devices on a single subscription. While no one enjoys price hikes, Google still offers strong AI-powered features and a seamless home security experience.
Why Google might be raising Nest Aware prices again
Although Google hasn’t shared an official reason behind the Nest Aware subscription price increase, there are clues. A new AI-driven feature powered by Gemini has been introduced for select users through the Home app’s public beta. This tool automatically generates detailed captions like "the dog is digging in the garden" by analyzing security footage. As Google continues investing in AI innovation, added functionality likely comes with increased infrastructure costs. Whether you're staying or switching, knowing the value of what you're paying for is key.
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