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1 minute, 54 seconds
Meta has launched a new AI tool called Muse, and it’s changing how we think about photos on Instagram. With this model, you can now pull other Instagram users into AI-generated images. This means you can create realistic or artistic photos that include your friends, family, or favorite creators—without needing their actual photo.
Muse is a generative AI model that learns from billions of public Instagram photos. It understands faces, styles, and scenes. When you describe a scene or upload a base image, Muse can insert a specific Instagram user’s likeness into the result. The process is simple:
This feature opens up new creative possibilities. You could:
But Meta is also adding safety measures. Users must give permission before their likeness is used. This helps prevent misuse and deepfakes.
AI photo generation raises important questions. Meta says Muse will only work with users who opt-in. The company also plans to add watermarks to AI-generated images so viewers know they are not real photos. This is a key step for trust and transparency on social media.
Muse is currently in testing. It may roll out as a feature inside Instagram Stories or Reels. Keep an eye on your app updates. When available, you’ll see a new “AI Create” option when editing photos.
Meta’s Muse model is a big step forward for AI on social media. It makes photo creation more fun and collaborative. But it also reminds us to use AI responsibly. As this technology grows, expect more tools like Muse to appear on other platforms too.
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