Google Is Killing Tenor GIF Searches in Other Apps: What You Need to Know

Google Is Removing Tenor GIF Searches from Third-Party Apps

Google has announced it is ending Tenor GIF searches in other apps. This change will affect how you find and share animated GIFs on platforms like messaging apps, social media, and keyboards. Starting soon, the built-in Tenor GIF search feature will no longer work outside of Google's own products.

What Is Changing?

Tenor is a popular GIF database that many apps use to let you search for funny or expressive animations. Google bought Tenor in 2018. Now, Google is shutting down the public API (the tool that lets other apps use Tenor’s search). This means:

• Apps like WhatsApp, Telegram, Facebook Messenger, and Slack will lose their built-in GIF search powered by Tenor.
• You won’t be able to search for GIFs directly inside those apps using Tenor’s library.
• Google will still use Tenor within its own products, like Gboard, Google Messages, and Android.

Why Is Google Doing This?

Google has not given a detailed public reason. However, experts believe it’s about controlling costs and data. Running a free public API for millions of users is expensive. By limiting Tenor to Google’s own apps, the company can save money and keep users inside its ecosystem.

How Will This Affect You?

If you love using GIFs in chats, you might notice a change. Here’s what could happen:

• Some apps may switch to alternative GIF services, like Giphy.
• Other apps may remove the GIF search button entirely.
• You might need to manually download GIFs and upload them to chats.

What Can You Do?

Don’t panic. There are still ways to share GIFs:

• Use Gboard (Google’s keyboard) on Android or iOS – it still supports Tenor GIFs.
• Search for GIFs on websites like Giphy or Tenor’s own site, then copy and paste them.
• Save your favorite GIFs to your phone or computer for quick access.

When Will This Happen?

Google has not set an exact date. But the change is expected to roll out in early 2025. Some apps may lose access sooner if they rely heavily on the Tenor API.

What About Developers?

If you run an app that uses Tenor’s GIF search, you will need to find an alternative. Options include:

• Switching to Giphy’s API (which is still available for now).
• Building your own GIF library.
• Partnering with other GIF providers.

Google’s decision to kill Tenor GIF searches in other apps is a big change for how we share reactions online. While it may cause some short-term inconvenience, alternatives exist. Keep an eye on your favorite apps for updates, and consider using Gboard as a backup. The era of seamless GIF searching in every app may be ending, but sharing a good laugh always finds a way.