Exciting Career Opportunities at Diageo | Kenya Breweries Limited (KBL)
Nairobi, Kenya | July 2025
About the Company
At Diageo, we are driven by a bold purpose – Celebrating life, every day, everywhere. As the world’s leading premium drinks company, we take pride in an extraordinary portfolio of global and local brands such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness.
In Kenya, Diageo operates through Kenya Breweries Limited (KBL) – the powerhouse behind East African Breweries Limited (EABL), the region’s leading FMCG business. With an unwavering commitment to quality, innovation, inclusion and community, we’re shaping a culture of excellence where our people thrive and our brands lead the market.
If you’re looking to grow your career in a high-performance environment, explore these exciting opportunities currently available at KBL:
1. Territory Management Representative
Job ID: JR1109282
Location: Nairobi, Kenya
Posted: Today
Key Responsibilities:
- Drive performance and execution across outlets within an assigned territory.
- Build and maintain strong trade relationships with customers and distributors.
- Execute trade activation and marketing programs aligned to sales strategies.
- Monitor stock levels and ensure product visibility and availability.
- Track and report competitor activities and recommend tactical responses.
- Ensure compliance with trade terms, merchandising standards and Diageo guidelines.
- Support customer development by providing insights, training and promotional materials.
- Deliver territory sales targets and contribute to overall business growth.
2. Shopper Manager – Core Mainstream Spirits
Job ID: JR1114575
Location: Nairobi, Kenya
Posted: 6 Days Ago
Key Responsibilities:
- Develop and lead the implementation of shopper marketing strategies for Core Mainstream Spirits.
- Align category plans with commercial priorities and shopper insights.
- Deliver brand objectives through effective in-store execution and promotions.
- Collaborate with sales, brand, insights and customer marketing teams to optimize point-of-sale performance.
- Identify, track and analyze shopper behavior trends and translate them into actionable plans.
- Lead shopper-focused campaign development and execution across key retail channels.
- Manage activation budgets and measure return on investment.
- Drive retail excellence through tools, training and customer collaboration.
3. Category Manager – Beer & Premium Channel
Job ID: JR1114529
Location: Nairobi, Kenya
Posted: 5 Days Ago
Key Responsibilities:
- Develop and execute category strategies to grow share and value in the beer and premium channels.
- Drive category visibility and availability through space, assortment and pricing recommendations.
- Lead category planning cycles, working cross-functionally with brand and customer teams.
- Utilize data and analytics to optimize product assortment and promotional effectiveness.
- Act as the go-to expert for category insights, shopper behavior and market trends.
- Influence commercial plans and innovation roadmaps to support category growth.
- Deliver customer engagement plans aligned to category priorities.
- Track category performance and recommend course corrections when necessary.
4. Shopper Manager
Job ID: JR1114812
Location: Nairobi, Kenya
Posted: Today
Key Responsibilities:
- Lead shopper engagement strategies to influence purchase decisions at the point of sale.
- Translate brand and commercial priorities into impactful shopper activation plans.
- Work closely with key account managers and trade teams to deliver consistent retail execution.
- Support visibility and promotional initiatives across modern and traditional trade.
- Monitor execution KPIs and provide regular performance insights to stakeholders.
- Champion in-store excellence and improve shopper journey touchpoints.
- Own budget planning, tracking and evaluation for assigned campaigns.
- Identify innovation opportunities that enhance shopper experience and brand loyalty.
Why Join Us?
At Diageo | KBL, we celebrate diversity and empower our teams to do the best work of their lives. Our people are our greatest asset, and we invest in their success through leadership development, inclusive culture, and rewarding growth opportunities. If you are ready to be part of a forward-thinking, purpose-driven organization, this is your chance.
How to Apply
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