Starting in 2026, Brazilian iPhone users will finally be able to download apps from sources beyond Apple’s App Store. In a landmark move following regulatory pressure, Apple has agreed to allow third-party app stores and alternative payment systems in Brazil—joining Europe and Japan in opening up its tightly controlled iOS ecosystem. The decision comes after a years-long legal battle with Brazil’s Administrative Council for Economic Defense (CADE), which accused Apple of anti-competitive practices.
The change stems from a formal settlement between Apple and CADE, Brazil’s antitrust watchdog, which began investigating the tech giant back in 2022. Under the newly approved Term of Commitment to Termination (TCC), Apple must permit third-party app marketplaces and neutralize warnings about external payment methods. This means developers can now legally guide users to their own websites for purchases—without Apple slapping on punitive messaging or blocking access altogether.
While Apple isn’t giving up revenue entirely, the fee model in Brazil is notably more flexible than its global standard. In-app purchases routed through static text (like a plain URL) won’t incur any commission. However, clickable buttons that take users off-platform will trigger a 15% fee. For alternative app stores, Apple will charge a 5% “Core Technology Fee.” Meanwhile, standard App Store commissions remain at 25% (or 10% for small developers). These adjustments reflect a compromise between competition demands and Apple’s desire to monetize its infrastructure.
Apple has long defended its walled-garden approach by citing user security and privacy. Yet mounting global regulation is chipping away at that stance. The EU’s Digital Markets Act and Japan’s recent antitrust actions already compelled similar changes. Now Brazil joins the list, signaling that even in emerging tech markets, regulators are willing to challenge Silicon Valley’s dominance. Apple still retains control over core iOS functions—but its gatekeeper role is shrinking.
The clock is ticking: Apple has just 105 days to roll out these changes in Brazil. Failure to comply could result in a staggering fine of up to R$150 million (roughly $27 million). That’s a strong incentive for swift action. While the company hasn’t detailed exactly how the update will appear to users, it’s expected to mirror the EU’s implementation—likely via a new “choice screen” during app downloads and clearer in-app payment options.
For Brazilian developers, this shift could lower distribution costs and increase revenue by cutting Apple out of the payment loop. Consumers gain more choice, potentially lower prices, and access to niche or localized apps previously excluded from the App Store. Still, the real-world impact depends on how many alternative stores emerge—and whether users trust them. Apple’s neutral warning language may help, but education and transparency will be key.
Brazil’s move isn’t happening in isolation. It’s part of a coordinated global push to rein in Big Tech’s control over digital marketplaces. With the U.S. also exploring similar reforms—and Apple already allowing external payment links there—the walls around iOS are steadily coming down. Brazil may be the latest domino, but it’s far from the last. As regulatory pressure mounts worldwide, the era of Apple’s absolute control over its ecosystem appears to be ending—one country at a time.
𝗦𝗲𝗺𝗮𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗴𝗿𝗼𝘄, 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀.
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