If you want to gain senior-level support, you need to network with busy people in a way that respects their time but keeps you on their radar. The key is to be persistent without being annoying. Below are four practical strategies to build genuine relationships with recruiters and senior leaders.
1. Mix Up Your Content to Stay Top of Mind
Sending the same message over and over makes you look like you're nagging. Instead, vary what you share. If your first email asked about a coffee chat, your next few emails should focus on other topics you discussed. For example:
- Share a relevant article or industry trend.
- Recommend a candidate who fits their hiring needs.
- Offer insights about their area of expertise.
This keeps the relationship fresh and shows you're thoughtful, not just asking for something.
2. Nurture a Genuine Relationship With Regular Follow-Ups
Don't only reach out when you need something. Build a real connection by:
- Sending a thank-you note after a meeting.
- Sharing helpful resources or news.
- Congratulating them on achievements.
- Checking in once a year (e.g., happy new year or summer plans).
For people you know well, go further: make introductions, share conference takeaways, or comment on their social media to amplify their brand.
3. Help People Help You
When you give first—without asking for anything—you build trust. Then, when you need help, people are more willing to reciprocate. But you must make it easy for them. Be clear about your goals:
- Tell recruiters what jobs you're interested in and when you're available.
- Let senior leaders know your ideal next step (e.g., promotion, lateral move, or international opportunity).
Don't expect them to read your mind. A simple, direct request works best after you've established a regular exchange.
4. Pace Your Communication Based on Deadlines
For long-term networking, space out your messages every other month. This keeps you top of mind without overwhelming the other person. But if you have an active job search, a promotion deadline, or a new idea to pitch, speed up to every other week. This helps you quickly gauge their interest and move to the ask when the time is right.
By following these four strategies, you'll network with busy people effectively and gain the senior-level support you need to advance your career.
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