In 2025, companies are asking a critical question: What does Gen Z really want from work? According to the EY Global Generations Report 2025 — a survey of over 22,000 people across 22 countries — the answer goes far beyond salary and job titles. As the youngest generation enters the workforce in large numbers, understanding Gen Z’s workplace expectations is no longer optional for companies that want to attract and retain top talent. This generation values purpose, transparency, and authentic growth opportunities — elements many employers are still missing.
Gen Z Values Purpose, Transparency, and Well-Being
For Gen Z, success isn’t just about a paycheck. EY’s study found that while financial security remains important (with 88% of Gen Z respondents prioritizing it), only 31% feel financially secure today, and fewer than two-thirds aspire to simply “get rich.” Instead, they want work that aligns with their personal values, supports their mental and physical well-being, and allows them to contribute to something meaningful. According to EY’s Marcie Merriman, Gen Z seeks companies that offer real transparency — not just buzzwords — around purpose, pay structures, leadership decisions, and growth paths. Organizations that “walk the talk” and are open about their challenges and values will stand out in today’s job market.
Redefining Success Beyond Promotions and Pay
Unlike previous generations, Gen Z views career growth holistically. While promotions and pay matter, they also crave personal development, meaningful challenges, and opportunities to build new skills. Merriman explains that Gen Z employees actually want to be pushed: “They want responsibility, they want to get better, and they want feedback that helps them grow.” Companies that create these opportunities often find that Gen Z employees become their best recruiters, sharing positive experiences and attracting like-minded peers. Simply offering higher salaries is no longer enough; employers must foster a workplace where growth, mentorship, and real responsibility are built into the culture.
Full Wage Transparency: A Non-Negotiable for Gen Z
Older generations often avoided discussing money at work, but Gen Z expects full transparency when it comes to pay. For this generation, open conversations about salaries, benefits, and career expectations are essential to building trust. “Transparency around wages isn’t about greed — it’s about clarity,” Merriman notes. Employers who avoid conversations about money risk losing trust and engagement. By openly discussing compensation structures and expectations upfront, companies can prevent misunderstandings and foster stronger, more honest relationships with Gen Z employees.
Gen Z’s Mindset Shift: From Supported to Supportive
For Gen Z job seekers, a critical mindset shift is also required. Many grew up in environments where schools, parents, and institutions were designed to serve their needs. In the workplace, however, the dynamic is different. Merriman advises Gen Z to approach interviews with a “supportive” mindset: “You’re there to support the employer’s mission. Ask questions that help you learn whether your values align with theirs, but also focus on how you can contribute to their goals.” Authenticity during the hiring process — from both employers and candidates — is essential to building long-term alignment, trust, and career satisfaction.
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