Do Cover Letters Still Matter? Here's the Honest Answer
Yes, cover letters still matter—but only if they are short, specific, and tailored to the job. In 2025, with AI tools like ChatGPT making it easy to generate generic letters, recruiters are more selective than ever. They skip the fluff and look for real value. If you write a cover letter that clearly answers “why you, why here, and why now,” it can help you stand out. But if you send a one-size-fits-all letter, it will likely be ignored.
What 6 Recruiters Really Think About Cover Letters
We asked six experienced talent professionals from different industries—nonprofit, media, finance, consulting, and more—how they use cover letters today. Their answers reveal a clear trend: cover letters are not dead, but they have changed.
Cover Letters Can Still Help You Stand Out
Sarah Samarasinghe, Talent Lead at Sandler Search, says: “If a job posting asks for a cover letter, send one. It shows you follow instructions. It also gives you a chance to explain your interest and highlight things your resume doesn’t show. Even if you use AI to help write it, you still need to tailor it to the job.”
Jaime Klein, Partner at Inspire HR, adds: “Cover letters aren’t dead—they just need to add real value. In high-volume hiring, ATS systems don’t use them. Many hiring managers skip them unless they offer something meaningful. But in smaller companies or communication-heavy roles, a short, specific note can make a difference. Generic AI letters get ignored. A targeted note shows judgment and motivation.”
Showcase Your Personality (Without Losing It)
Bucky Keady, independent executive recruiter, shares this tip: “Hiring managers are busy, but they still appreciate a candidate who stands out. If you’re emailing, make it count. Use 3–4 bullet points that match the top skills in the job description. Another way to stand out: send a follow-up email after the interview. Expand on a business challenge you discussed. Keep it brief, impactful, and relevant. And if you use AI to edit, be careful not to lose your natural tone.”
Erica Ravich, Executive Director at Frazer Jones, explains: “When we present candidates to clients, we don’t expect a cover letter. But if someone reaches out to us directly, I value a personalized email more than a formal letter. The best outreach clearly shows why the candidate is a fit, demonstrates knowledge of the business, and mentions genuine connections—without forcing it. I also encourage candidates to avoid overly corporate language. Write in a natural, human way while staying professional. Focus on substance, not big words.”
Other Job Search Criteria Matter More
Lesley Shorr Klein, Managing Partner at Miller Klein Group, says: “Cover letters are not required in our process. Instead, we evaluate the resume and LinkedIn profile for accuracy and alignment. We also look at the quality of communication throughout the process. If assessments are required, we watch how the candidate reacts and performs. Clients consider all these pieces together.”
Xavier Roux, Partner at Redseeds Recruiting Partners, adds: “In recruiting senior Strategy Consulting Partners, cover letters are almost irrelevant. Clients care about revenue generation, client relationships, sector expertise, and cultural fit. For senior hires, a 60-word positioning note can say more than a 500-word cover letter.”
Why You Should Write a Cover Letter Even If No One Reads It
Here’s a powerful reason to write one: the process itself helps you. Preparing a cover letter forces you to clarify your unique qualifications, your passion for the role, and your fit with the company. You can use those same ideas in interviews and networking meetings. And if a recruiter submits your application with a short note (like Xavier Roux mentioned), your cover letter helps them capture your best highlights.
That said, don’t spend all your time on the cover letter. Recruiters vary in how much they use it. Make sure you also focus on:
- Your resume and LinkedIn profile (make them accurate and aligned)
- Your portfolio or work samples (if relevant)
- Your communication skills (clear, professional emails)
- Your follow-up messages (brief and thoughtful)
Final Tips for Writing a Cover Letter That Works
To write a cover letter that recruiters actually read, follow these simple rules:
- Keep it short. Aim for 3–4 bullet points or 150 words max.
- Tailor it. Match the top 2–3 skills from the job description.
- Show, don’t tell. Use specific examples instead of generic praise.
- Write naturally. Avoid corporate jargon. Sound like a real person.
- Use AI wisely. Let it help with structure, but keep your voice.
Cover letters still matter—but only when they add real value. Make yours count.
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