Why LinkedIn Engagement Matters Now More Than Ever
In the age of AI, attention is no longer the scarce resource. Trust is. LinkedIn is flooded with AI-generated content, but that's actually good news for real people. Authentic human voices stand out more than ever. To increase LinkedIn engagement in the age of AI, focus on being genuine, starting conversations, and building trust. Here are 18 smart ways to do just that.
Create Content That Stops the Scroll
Visibility means nothing if people don't stop to read. Use these tips to grab attention fast.
1. Write a Strong Opening Line
Your first line decides if someone scrolls past or pauses. Think of it as a mental speed bump. It should create curiosity or emotion. Examples:
- "I think we are entering the age of invisible expertise."
- "LinkedIn has a trust problem."
- "Most people optimize for impressions, not impact."
2. Use Visuals That Pop
A picture is worth a thousand words. Native visuals like carousels and documents keep people on LinkedIn longer. Keep text on visuals short. Too many words tell people to move on.
3. Make Your Voice Instantly Recognizable
In a sea of AI slop, your unique voice is your superpower. Be opinionated, specific, and real. Consistency builds familiarity. Familiarity builds trust. Trust drives engagement.
4. Create Emotional Movement
People engage when content makes them feel something. Share personal stories about failure, growth, or changing your mind. A story about bombing a presentation often gets more comments than another "5 leadership tips" post.
Trigger Engagement Early
The LinkedIn algorithm rewards fast engagement. The sooner people interact, the further your post travels.
5. Ask Better Questions
Instead of "What do you think?" try specific questions like:
- "What's the most underrated LinkedIn feature?"
- "Are you seeing more AI slop in your feed?"
- "What instantly makes you trust someone online?"
Specific questions make it easy for people to comment.
6. Make It a Conversation, Not a Monologue
Write like you're talking to a friend. LinkedIn is suppressing generic, polished AI content. A conversational tone wins.
7. Respond to Comments Quickly
Speed matters. Reply fast and ask follow-up questions. Instead of "Thanks," say "What do you think about...?" This keeps the conversation alive and boosts your post's reach.
8. Create Identity Engagement
People comment when a post connects with who they are. Examples:
- "Public speaking is becoming more valuable in the age of AI."
- "Great work no longer speaks for itself. It never did."
This invites readers to share their own experiences.
Work With the LinkedIn Algorithm
Understand how LinkedIn works to get more visibility.
9. Design for Dwell Time
LinkedIn wants people to stay on the platform. Use short lines, storytelling gaps, and surprising statements. When people linger on your post, LinkedIn shows it to more people.
10. Avoid External Links
LinkedIn dislikes links that send people away. Instead, post native documents or PDF carousels. If you must share a link, put it in the comments.
11. Use Video to Build Trust
LinkedIn prioritizes video because it keeps people engaged longer. Authentic, conversational videos work better than polished ones. Share a lesson learned or a strong opinion.
12. Use Interactive Formats
Formats like "agree or disagree" posts, personal stories, and carousels invite participation. Posts that feel unfinished often get more comments because people want to complete the thought.
13. Post When Your Audience Is Active
Mornings and lunch hours on Tuesday through Thursday often work well. But test different times to see when your audience engages most.
Build Engagement Through Relationships
The biggest winners on LinkedIn are those who add value to others.
14. Engage Before You Post
Spend 10–20 minutes commenting on others' posts before you publish. This makes you active in the ecosystem and increases the chance people will engage with your content.
15. Use Mini-Network Activation
After posting, send it privately to a few relevant people. Say something like, "This made me think of our conversation. Would love your wisdom." Don't just ask for engagement.
16. Tag People Carefully
Only tag people who are genuinely relevant to the post. Random tags damage trust. Nobody likes being summoned into a post about "Top 37 Visionary Thought Leaders."
Deepen Engagement With Your Content
Not all engagement is equal. Focus on quality.
17. Optimize for Valuable Engagement
Saves, comments, and shares are worth more than likes. Create frameworks, carousels, and data-rich posts that people want to save and share.
18. Encourage Saves and Shares
When someone saves your post, they're saying it's valuable. Use checklists, templates, data summaries, and quizzes to encourage saves.
Be Human to Win on LinkedIn
Building influence on LinkedIn isn't about one viral post. It's about repeated moments of value over time. The future belongs to trusted, human voices. In a feed full of artificial content, genuine humanity is impossible to scroll past.
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