The 2025 EY Global Generations Report offers critical insights into Gen Z workforce expectations. Based on a survey of 22,000 people across 22 countries, it reveals how Gen Z (born 1997-2007) is reshaping the future of work. Amid a shifting job market and debates over the value of college degrees, Gen Z is carving a new path. Both business leaders and job seekers can use these insights to create better engagement, stronger retention, and more meaningful career outcomes. Understanding what Gen Z values most is essential for any organization hoping to attract and keep top young talent.
Connecting Purpose and Transparency in the Gen Z Workforce
Gen Z craves authenticity and openness in the workplace. Raised in a digitally connected world, they expect leaders to be transparent about company values, goals, and even compensation structures. According to EY, 84% of Gen Z workers say being authentic to oneself is highly important, while 71% report strong trust in their supervisors. Companies that openly communicate their purpose, challenges, and decision-making processes build the trust Gen Z seeks. "Walking the talk" means aligning actions with promises, ensuring job seekers know exactly what to expect before they join.
Redefining Success Beyond Traditional Career Metrics
For Gen Z, success isn’t solely defined by salary or title. Instead, they value mental and physical well-being, meaningful impact, and continuous personal development. EY’s Marcie Merriman emphasizes that Gen Z wants to be challenged, take responsibility, and grow. Organizations that offer growth opportunities, leadership development, and authentic feedback cultivate highly engaged employees who often become strong internal advocates. Providing purpose-driven work and holistic development pathways makes companies more attractive to this driven generation.
Wage Transparency: A Non-Negotiable for Gen Z
Unlike previous generations, Gen Z expects open discussions about pay. Merriman notes that many Millennials and Gen Xers grew up with financial topics kept private, but Gen Z views wage transparency as essential. They don’t seek wealth for its own sake but want clarity and fairness. When companies avoid conversations about compensation, it erodes trust and collaboration. Embracing honest dialogue around salary structures, growth paths, and performance expectations builds stronger, more resilient teams where everyone understands their value.
A Mindset Shift: From Supported to Supportive
Merriman urges Gen Z job seekers to adopt a mindset shift: instead of expecting the world to serve them, they should focus on how they can contribute to employers’ needs. In interviews, asking insightful questions about a company’s challenges and goals helps Gen Z candidates assess fit while demonstrating maturity and initiative. Authenticity on both sides of the hiring process leads to aligned expectations and more successful long-term employment relationships. When both employers and employees approach conversations with honesty, adaptability, and acceptance, they build workplaces ready for the future
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