You're not alone. As DIY wellness continues to trend, more Americans are searching for natural, accessible ways to boost their physical and mental health from home. From cold plunges and gut health to journaling and meditation, do-it-yourself wellness is no longer just about a spa day—it’s a lifestyle. But where in the U.S. is this movement catching on the most?
In this guide, we’ll explore the top 10 states that lead the way in self-care habits, based on new data analyzing over 7 million wellness-related Google searches. If you’re curious where your state ranks—or looking for wellness inspiration—you’re in the right place.
DIY wellness means taking proactive steps to care for your body and mind—without waiting for burnout to hit. It includes micro-habits like stretching between Zoom calls, taking awe walks in nature, practicing mindfulness, trying breathwork, and exploring home remedies. These practices are simple, affordable, and often more effective than pushing through stress.
A new report from Topture analyzed 7.3 million wellness-related searches across the U.S., using terms like cold plunge benefits, natural remedies, and journaling for anxiety. They ranked states based on a Wellness Interest Index, which adjusts for population size to show which states are most actively exploring wellness topics per capita.
Here are the top 10:
Alaska – Wellness Index: 151 | Search Volume: 9,600
Despite its small population, Alaska ranks #1. Residents search for wellness terms 51% more than the national average, reflecting a culture of deep self-care.
Utah – Wellness Index: 131 | Search Volume: 73,660
Utahns are highly engaged with holistic health, meditation, and natural recovery methods—especially among outdoor enthusiasts.
New Hampshire – Wellness Index: 130 | Search Volume: 32,240
With scenic tranquility and a high interest in preventative care, New Hampshire ranks strongly.
New Jersey – Wellness Index: 127 | Search Volume: 239,950
New Jersey shows surprising strength in searches related to stress relief and home-based wellness tools.
New York – Wellness Index: 126 | Search Volume: 547,940
Despite its fast-paced environment, New Yorkers are actively seeking mindfulness, breathwork, and recovery techniques.
Texas – Wellness Index: 120 | Search Volume: 717,240
A big population with big self-care interest—Texans are exploring adaptogens, ice baths, and mental fitness in growing numbers.
Michigan – Wellness Index: 119 | Search Volume: 176,160
Michigan is punching above its weight, showing strong interest in self-regulation practices and physical recovery.
Washington – Wellness Index: 118 | Search Volume: 190,190
With its natural beauty and tech-forward population, Washington embraces everything from infrared saunas to gratitude journaling.
Massachusetts – Wellness Index: 116 | Search Volume: 170,200
From students to professionals, Bay Staters are looking for research-backed wellness habits.
California – Wellness Index: 116 | Search Volume: 934,710
While California tops the list in raw search volume, its adjusted index ranks it 10th. Still, it remains a major hub of holistic living.
One key takeaway: DIY wellness is no longer a coastal trend. States like Alaska, Utah, and New Hampshire are embracing wellness with enthusiasm, showing how widespread the movement has become. Analysts note that even with lower total searches, residents in these states are more consistently curious about health and self-care.
Meanwhile, many Southern states—including Louisiana, Kansas, and Nevada—rank lower on the list. This may be due to differences in access, cultural norms, or awareness, but it highlights opportunities for wellness expansion and education in those regions.
The reality is: chronic work stress makes it harder to focus, relax, and stay connected. Taking small wellness breaks—like a “Microchiller” (a five-minute reset to breathe, walk, or stretch)—can recharge your mind and body in powerful ways.
The growing trend of do-it-yourself wellness proves that Americans are shifting their mindset. Instead of waiting for health issues to arise, people are proactively investing in their well-being—one habit at a time.
As Topture’s lead analyst Jamie Lantz says, “It’s a clear sign that wellness is moving beyond niche circles and becoming a mainstream priority across all types of communities.”
Whether your state ranks in the top 10 or not, the takeaway is clear: self-care is essential—and it starts with small, consistent choices. Take a few minutes today to stretch, unplug, or step outside. Your body and brain will thank you.
Curious about where your state ranked or want to explore more ways to build a DIY wellness routine? Drop a comment, share your thoughts, or check out our related articles on daily self-care tips.
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