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Kenneth. Kirimi.

@Kenkirimi
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  • Aug 1
  • Member since December 1, 2025
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About

Personal Information

  • First Name Kenneth.
  • Last Name Kirimi.
  • Gender Male
  • City Nairobi
  • Country Kenya

Contact Information

  • Linkedin
  • About Me Accomplished Senior Sales Leader with 11+ years of progressive experience driving multi-branch retail and B2B sales performance across diverse markets. Adept at setting aggressive revenue targets, designing high-impact sales strategies, and leading large sales teams to consistently exceed business objectives. Proven track record in managing multi-million-shilling portfolios, optimizing branch operations, and implementing scalable sales frameworks that improve conversion rates, basket value, and overall profitability. Expert in end-to-end sales operations, including branch performance management, merchandising, stock optimization, customer experience, and operational discipline. Highly skilled at analyzing performance metrics, identifying gaps, and executing corrective actions that generate measurable growth. Demonstrated ability to recruit, train, and mentor high-performing sales teams, fostering a culture of accountability, motivation, and results. Recognized for successfully leading commercial activations, marketing collaborations, and targeted campaigns that drive traffic, increase brand visibility, and convert opportunities into revenue. Experienced in both retail and B2B environments, managing key accounts, negotiating contracts, and securing high-value deals. Adept at forecasting market trends, monitoring competitors, and implementing data-driven strategies to sustain growth and strengthen market positioning.

Profile Section

Experiences

  • Cluster Manager.

    City Walk Ltd

    2025

    Kenya

    Oversight: 9 branches | 75+ sales staff | Revenue accountability.
    Key Achievements & Responsibilities:
    • Set branch-specific sales targets based on location potential, market trends, and operational costs monitored daily sales performance to ensure accountability and target achievement.
    • Partnered with marketing to execute seasonal campaigns, promotions, and in-store activations, boosting foot traffic and sales conversion.
    • Developed branch-level sales strategies, product upselling plans, and merchandising tactics that improved product sell-through and revenue per customer.
    • Analyzed product movement and demand patterns; ensured correct stock allocation, minimizing missed sales opportunities.
    • Recruited, trained, and mentored Branch Managers, Team Leaders, and Sales Teams, driving performance, accountability, and a results-oriented culture.
    • Implemented structured customer engagement, loyalty programs, and complaint resolution strategies to increase repeat business.
    • Ensured in-store displays supported sales objectives and seasonal campaigns

  • Key Account Manager.

    Antarc Furniture Ltd.

    2020 - 2024

    Kenya

    Managed corporate accounts worth KES 22 million annually, delivering 15–20%
    sales growth.

    Secured 47 new B2B contracts through quotations, BoQs, and tender submissions.

    Coordinated product training and demonstrations for 62+ clients monthly, boosting
    adoption and satisfaction.

    Conducted post-installation surveys, achieving a client satisfaction score of 95%.

    Negotiated contracts and payment plans, ensuring profitability and timely delivery.

    Prepared tailored quotations and proposals after analyzing client pain points, resulting in a 60% increase in proposal acceptance rate.

    Conducted needs assessments with clients and provided customized product solutions aligned to project requirements.

  • Branch Manager

    Jade Collections Ltd.

    2017 - 2020

    Nairobi

    Directed operations for the branch with revenues of over 8 million monthly with a team of 25 staff across sales, cash, and support.

    Exceeded annual sales targets by 110%+ through effective strategies and team
    coaching.

    Developed and implemented annual budgets and quarterly performance reviews.

    Increased customer retention by 20% through loyalty programs and improved service
    delivery.

    Conducted market research and competitor analysis to inform product development.

    Reduced stock-outs by 30% through efficient procurement and inventory management.

5 Skills

  • Business Development & Account Growth( 0 )
  • Sales Forecasting & Pipeline Management( 0 )
  • Project Management & Post-Installation Client Surveys( 0 )
  • Market Research & Competitor Analysis( 0 )
  • Team Leadership & Staff Development( 0 )

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