About Me
Accomplished Senior Sales Leader with 11+ years of progressive experience driving multi-branch retail and B2B sales performance across diverse markets. Adept at setting aggressive revenue targets, designing high-impact sales strategies, and leading large sales teams to consistently exceed business objectives. Proven track record in managing multi-million-shilling portfolios, optimizing branch operations, and implementing scalable sales frameworks that improve conversion rates, basket value, and overall profitability. Expert in end-to-end sales operations, including branch performance management, merchandising, stock optimization, customer experience, and operational discipline. Highly skilled at analyzing performance metrics, identifying gaps, and executing corrective actions that generate measurable growth. Demonstrated ability to recruit, train, and mentor high-performing sales teams, fostering a culture of accountability, motivation, and results. Recognized for successfully leading commercial activations, marketing collaborations, and targeted campaigns that drive traffic, increase brand visibility, and convert opportunities into revenue. Experienced in both retail and B2B environments, managing key accounts, negotiating contracts, and securing high-value deals. Adept at forecasting market trends, monitoring competitors, and implementing data-driven strategies to sustain growth and strengthen market positioning.
