Video & Social Media Production Lecturer

Role Overview

You will be the creative engine behind our digital presence, turning raw ideas into polished content that resonates across video, audio, and social platforms. Day to day, you will plan shoots, edit footage, record and produce podcast episodes, and craft posts designed to grow a loyal, engaged audience. Your work directly shapes public perception, drives platform growth, and keeps our brand voice consistent and compelling in a fast-moving content landscape.

Key Responsibilities

• Conceptualize, film, and edit short-form and long-form video content tailored to each platform's native format and audience expectations.
• Produce podcast episodes from start to finish, including guest coordination, recording setup, audio cleanup, and publishing to major streaming directories.
• Manage and schedule social media calendars across channels, ensuring a steady cadence of timely, relevant posts that align with broader campaign goals.
• Analyze performance metrics and platform algorithm signals to refine content strategy, improve reach, and convert followers into active community members.
• Write compelling captions, hooks, and scripts that capture attention in the first few seconds and drive meaningful engagement.
• Monitor trending topics, audio, and formats, adapting them to fit the brand's voice while maintaining authenticity.
• Collaborate with designers, marketers, and other stakeholders to ensure all content supports larger brand initiatives and launches.
• Organize and maintain a content library, including raw footage, graphics, and final exports, for easy reuse and reporting.

Requirements & Qualifications

• Diploma in Digital Content Creation, Media Production, or a closely related field.
• 2+ years of demonstrated experience creating content for established brands, media outlets, or a portfolio with measurable audience growth.
• Hands-on proficiency with video production tools (e.g., cameras, lighting, microphones) and editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Experience producing or hosting podcasts, including audio editing and distribution best practices.
• Deep understanding of social media management, including native analytics tools, scheduling platforms, and the nuances of Instagram, TikTok, YouTube, and LinkedIn.
• Working knowledge of platform algorithms and proven ability to leverage trends, SEO, and content optimization to expand reach.
• Strong storytelling instincts with sharp attention to pacing, tone, and visual polish.
• Ability to work independently, manage multiple projects, and meet tight deadlines without compromising quality.