Tupande Digital Marketing Coordinator

Role Overview

This position drives farmer awareness of Tupande’s products and services by managing the company’s digital presence across paid and organic channels. Day to day, you will plan, execute, and optimise advertising campaigns on platforms like Meta and Google, then track performance to inform strategic decisions and improve conversion. Your work directly connects the business to its rural customer base, ensuring digital marketing delivers measurable reach and engagement.

Key Responsibilities

• Own the full lifecycle of paid ad campaigns on Facebook, Instagram, Google Ads, and other digital platforms, from setup to budget management to reporting.
• Collaborate with design, field communications, and content creators to produce ad copy and visuals that encourage online interaction and desired user actions.
• Research and test innovative advertising channels and formats to expand audience reach and improve both return on investment and social return on investment.
• Build and maintain dashboards that track key performance indicators, then produce step-back analyses after each campaign to guide future marketing investments.
• Compile monthly sentiment and progress reports summarising online farmer feedback, and share these insights with relevant teams to enable rapid response and service improvements.
• Create and manage the digital advertising calendar, ensuring timely deployment of campaigns aligned with business priorities.
• Define the pillars and topics for the organic digital marketing calendar, coordinating with global communications and field teams to maintain consistency.
• Plan and execute program-specific digital projects that align with country-level goals, coordinating with both internal departments and external partners to meet objectives on schedule.

Requirements & Qualifications

• Hands-on proficiency with Google Suite, Meta Ads Manager, Meta Business Suite, Google Analytics, Google Ads, Twitter Ads, and LinkedIn Ads.
• Strong analytical skills with the ability to interpret ad reporting, iterate on creative and targeting, and make data-driven recommendations.
• A creative eye for visual and written content that resonates with target audiences across digital platforms.
• Deep understanding of digital marketing principles and social media behaviour patterns among Kenyan audiences in both urban and rural settings, and the ability to apply that knowledge to business objectives.
• Proven experience managing end-to-end paid social campaigns and producing actionable performance reports.

What We Offer / Why Join

We invest heavily in your growth through weekly check-ins with your manager, access to mentorship and structured training programmes, and regular performance feedback. Career reviews take place every six months, with dedicated time to discuss your aspirations and long-term goals. In this role, you will help shape a growing organisation while building a rewarding career with continuous learning opportunities.