Sales Officer Retail

Role Overview

This customer-facing sales role manages enquiries and purchases from first conversation through quotation, payment confirmation, order entry and invoicing. By matching customers with suitable products, following up on opportunities and coordinating fulfilment with internal teams, the role supports revenue growth and a reliable buying experience.

Key Responsibilities

• Serve walk-in customers and respond to enquiries promptly, providing product details, technical guidance, prices and recommendations suited to their needs.
• Follow up on enquiries and quotations, address questions or objections, and convert viable opportunities into sales.
• Work towards daily, monthly and annual sales targets while identifying ways to increase product sales and encourage repeat business.
• Prepare quotations using authorised prices and discounts, and maintain approved pricing schedules for second-quality materials.
• Verify payments and enter approved orders accurately into the relevant system, following established procedures.
• Coordinate with Finance, Production and Dispatch on order processing, stock availability, loading, invoicing and customer issues.
• Keep transaction records and sales reports accurate, tracking results, outstanding orders and potential opportunities.
• Resolve customer complaints where possible and escalate issues as needed; keep the sales counter and displays orderly, and assist with stock-taking and inventory records.

Requirements & Qualifications

• Diploma in Business Administration, Sales and Marketing, or a related business field; a bachelor’s degree in a relevant discipline is an advantage.
• At least three years of relevant sales experience, including a minimum of one year in retail or another customer-facing sales role.
• Experience in manufacturing, building materials, steel or a related industry is an advantage.
• Demonstrated ability to negotiate, convert enquiries into sales and meet sales targets.
• Strong written and verbal communication skills in English and Kiswahili, with a customer-focused and professional approach.
• Ability to interpret sales results, organise competing priorities, resolve problems and work effectively under pressure.
• Proficiency in Microsoft Office, particularly Excel, Word, PowerPoint and Outlook; experience with an ERP system such as SAP is preferred.
• Accuracy in order entry and documentation, integrity in handling pricing and transactions, and a collaborative, proactive approach to work.