Sales & Marketing Manager

Job Vacancy: Sales & Marketing Manager

Industry: Hospitality

Terms of Service: Full-time

Remuneration: Kshs. 60,000 – 70,000 + 5% Commission on New Business

Location: Nairobi CBD

Position Summary

We are looking for a dynamic and results-driven Sales & Marketing Manager to spearhead the commercial growth of our hotel in the Nairobi CBD. This role is designed for a strategic thinker who can bridge the gap between traditional corporate sales and modern digital marketing. Your mission will be to maximize room occupancy, drive conference bookings, and elevate the hotel’s brand presence in a competitive market. The ideal candidate is a self-starter with a robust network of corporate clients and a deep understanding of online travel agencies (OTAs) and digital conversion strategies.

Functional Accountabilities

Revenue Generation & Market Expansion

• Design and execute high-impact sales strategies to consistently hit occupancy and revenue benchmarks.

• Identify and secure new business streams from corporate organizations, NGOs, and travel agencies.

• Aggressively promote the hotel’s conference facilities and event spaces to maximize secondary revenue.

• Negotiate and finalize high-value contracts with corporate partners and long-stay guests.

Brand Architecture & Digital Strategy

• Oversee the hotel’s digital footprint, including website optimization, social media engagement, and OTA profile management.

• Launch and monitor targeted digital campaigns across SEO/SEM, email marketing, and social media platforms.

• Manage the brand’s visual and written identity to ensure a premium and consistent presence across all marketing collateral.

• Analyze campaign ROI and pivot strategies based on real-time data and market shifts.

Partnership & Relationship Management

• Cultivate and sustain strategic alliances with tour operators, event planners, and industry influencers.

• Represent the hotel at major trade shows, networking forums, and local business events.

• Act as the lead liaison for high-profile clients, ensuring their specific needs are translated into seamless service delivery.

Operations Coordination & Analytics

• Work in lockstep with the Front Office and Reservations teams to ensure a smooth transition from booking to check-in.

• Generate comprehensive performance reports, forecasting revenue trends and tracking monthly sales targets.

• Lead and mentor the sales team (where applicable) to foster a high-performance, target-oriented culture.

Professional Requirements

• Education: Bachelor’s Degree in Marketing, Business Administration, or a related field.

• Experience: 3–5 years of progressive experience in sales and marketing, with a strong preference for candidates within the hospitality sector.

• Technical Proficiency: Advanced skills in digital marketing (Social Media ads, Google Ads, SEO) and CRM usage.

Essential Criteria

• Sales Drive: A proven track record of meeting and exceeding ambitious sales quotas.

• Communication: Exceptional presentation and negotiation skills for high-level stakeholder engagement.

• Resilience: Ability to maintain a proactive, results-oriented mindset under pressure in a fast-paced CBD environment.

• Interpersonal Skills: A natural connector who can build rapport quickly with diverse corporate and agency clients.

Incentives & Growth

• Earning Potential: A competitive base salary supplemented by a 5% commission on all new business generated.

• Prime Location: Based in the heart of the city, offering high visibility and networking opportunities.

• Professional Autonomy: The freedom to shape the marketing landscape of a reputable hospitality brand.

Qualified professionals who are ready to drive our brand forward are invited to submit their CV for the "Sales & Marketing Manager" role. Please ensure your specific achievements in revenue growth and digital marketing are clearly outlined.