Sales Engineer

Role Overview

This position is for a commercially minded electrical engineer who can translate deep technical knowledge into winning B2B deals across the East African market. You will be the bridge between our engineering capabilities and client needs, scoping opportunities from initial conversation through to signed contracts, while promoting a portfolio that spans power distribution, automation, and renewable energy storage. Your work directly shapes our market share and revenue trajectory in a region where reliable energy infrastructure is a critical growth driver.

Key Responsibilities

• Proactively identify and pursue B2B sales opportunities across East Africa, building a robust pipeline of qualified leads.
• Develop and maintain long-term relationships with key clients, contractors, and industry stakeholders, acting as a trusted technical advisor.
• Prepare and deliver compelling technical proposals, product demonstrations, and presentations that address client-specific power and energy challenges.
• Manage the entire sales cycle — from feasibility discussions and site assessments to pricing, negotiation, and contract closure.
• Own a product portfolio including HV/MV and LV switchgear, power distribution systems, automation solutions, solar PV, and battery energy storage systems.
• Conduct market research to track competitor activity, pricing trends, and emerging opportunities in the East African energy sector.
• Collaborate closely with engineering, procurement, and project management teams to ensure proposed solutions are technically sound, deliverable, and profitable.
• Meet and exceed agreed sales targets, revenue goals, and business development KPIs on a quarterly and annual basis.

Requirements & Qualifications

• Bachelor of Science or Bachelor of Engineering degree in Electrical Engineering, Electronics, Mechatronics, or a closely related discipline.
• Minimum of 3 years of hands-on experience in technical sales, business development, or solution selling within the power or energy industry.
• Demonstrated knowledge of power systems, including transformers, LV/MV/HV equipment, distribution networks, and energy storage technologies.
• Familiarity with switchgear, automation systems, solar energy, and related control and protection schemes.
• Proven track record in selling complex, project-based B2B solutions, ideally within East African markets or similar emerging regions.
• Excellent communication, presentation, and negotiation skills, with the ability to speak credibly with both technical and commercial stakeholders.
• Strategic thinker with a customer-focused mindset and a results-driven approach to achieving revenue goals.