Retail and Customer Insights Analyst

Role Overview

In this role, you will turn retail, shopper and market evidence into practical guidance for category and customer plans. Working alongside commercial teams, you will help explain performance, spot growth opportunities and shape decisions that improve results for both the business and its retail partners.

Key Responsibilities

• Analyse syndicated market data, including Nielsen, Circana and Quantium, alongside retailer loyalty and panel information, to track category, brand and customer performance.
• Explain changes in sales and market results, identifying relevant trends, risks and opportunities for commercial teams.
• Contribute insight and analysis to category strategies and Joint Business Plans, including clear, persuasive materials for retailer meetings.
• Assess channel dynamics and shopper missions, then recommend adjustments to plans that can capture category growth.
• Partner with Sales and other commercial colleagues to build business plans around customer needs, revenue growth management and category drivers.
• Coordinate performance reviews with Sales, Marketing, Finance and Supply, using evidence to improve effectiveness, efficiency and forecast accuracy.
• Support decisions on shopper-planning resources and investment, and track measures such as market share, category growth, net sales value, brand health, distribution, visibility and promotion.
• Work with research agencies and commercial teams to develop and maintain the organisation’s knowledge and insight resources.

Requirements & Qualifications

• University degree and at least three years of relevant experience.
• Experience using qualitative and quantitative research methods; shopper or retailer-environment research is particularly relevant.
• Experience managing research agencies is essential.
• Consumer packaged goods experience in a comparable role is preferred.
• Commercial experience or exposure is highly desirable.
• Strong communication skills, including the ability to make complex findings clear to senior and cross-functional audiences.
• Confidence presenting in customer-facing settings, constructively questioning established views and building alignment across teams.
• Adaptability and sound judgement in a fast-changing environment.