Product Sales Manager- FMCG( Unga, Oil, Animal Feeds And Packaging Bags

Role Overview

This position owns the commercial performance of a staple-food and packaging portfolio — wheat flour, maize flour, cooking oil, animal feeds and packaging bags — across both retail shelves and the industrial buyers who depend on consistent supply, such as bakeries, food processors and feed or bag manufacturers. The holder spends their week in the market with the field team, in negotiation rooms with large institutional accounts, and in planning sessions with supply chain and production to keep volume, price and mix aligned to target. The role sits at the centre of a price-sensitive business, so the ability to defend margin while still winning contracts is what makes it commercially decisive.

Key Responsibilities

• Build and own the annual and quarterly volume, revenue and margin targets for the flour, oil, feeds and bags lines, translating them into route-level and account-level plans for B2C retail and B2B industrial channels.
• Personally lead the largest bakery, food manufacturer and institutional accounts — negotiating supply agreements, pricing reviews and joint business plans, and holding the relationship at senior buyer level.
• Carry P&L accountability for the assigned product lines, managing price realisation, product mix and trade investment to protect gross margin.
• Recruit, coach and appraise the Sales Representatives covering general trade, modern trade and institutional routes, running joint calls in the field to sharpen negotiation and technical bakery-application selling skills.
• Design and manage distribution coverage plans, including distributor performance reviews, stock availability, shelf presence and price compliance across outlets.
• Apply the pricing framework set by the Head of Commercial, and create loyalty and volume-incentive programmes that keep institutional buyers committed without eroding margin.
• Track competitor activity, raw-grain price movements and shifts in institutional demand, then convert that intelligence into demand forecasts and monthly performance reporting.
• Coordinate with Supply Chain and Production on quality consistency and availability, and with Marketing on branding, packaging and sector-specific promotions for the bakery and food-service trade.

Requirements & Qualifications

• Six to eight years of FMCG or food-ingredient sales experience in one or more of the relevant categories: wheat flour, maize flour, cooking oil, animal feeds or packaging bags.
• At least two to three years managing a field sales team, including coaching, call discipline and target setting, alongside direct ownership of B2B key accounts.
• Postgraduate diploma or certificate in Sales & Marketing (for example CIM), plus a food or agribusiness qualification; a bachelor's degree in business, commerce or a related discipline is an advantage.
• Demonstrated negotiation and relationship-building ability with distributors, wholesalers, retail buyers and institutional procurement teams.
• Comfortable working with volume, price and mix data to manage a product-line P&L and assess the return on trade spend.
• Experience selling flour or bakery ingredients to industrial and artisanal bakeries, and familiarity with food-grade quality standards and supply expectations, is desirable.
• Strong forecasting and reporting discipline, with the ability to work cross-functionally with supply chain, production, finance and marketing.