Marketing & Customer Relationship Coordinator

Role Overview

This role sits at the heart of a busy car dealership on Ngong Road, connecting marketing activity with customer care. You will handle incoming enquiries, keep the sales pipeline organised and accurate, manage the dealership’s social media presence, and support promotional events that draw buyers into the showroom. Your daily efforts will directly influence how many leads turn into actual vehicle sales and how many customers come back for repeat business.

Key Responsibilities

• Capture and qualify new leads arriving from advertisements, phone calls, showroom walk-ins, and referrals, then route them to the appropriate sales executive.
• Maintain precise records of every customer conversation, test drive request, and deal stage within the dealership’s CRM platform.
• Run structured follow-up sequences with prospects to keep negotiations moving and improve conversion rates.
• Respond to customer questions after they buy a vehicle, log any issues or complaints, and spot chances for repeat purchases or referrals.
• Manage day-to-day social media activity, including replying to direct messages, commenting on posts, and answering vehicle enquiries promptly.
• Assist in planning showroom events, car exhibitions, seasonal promotions, and test drive experiences for potential buyers.
• Keep a close watch on competitor pricing, digital campaigns, and automotive sales trends along the Ngong Road corridor.
• Compile monthly reports covering lead conversion, social media engagement, campaign return on investment, and customer feedback patterns.

Requirements & Qualifications

• Diploma or Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related discipline.
• At least 3 years of hands-on experience in customer relationship management, digital marketing, or sales support.
• Prior work in an automotive dealership, motor showroom, or other sales-driven setting is a strong advantage.
• Practical proficiency with CRM systems and commercial social media tools such as Meta Business Suite, WhatsApp Business, and Canva.
• Excellent written and spoken English and Swahili, with the ability to communicate clearly with a wide range of vehicle buyers.
• Meticulous attention to detail when logging lead information, updating databases, and managing daily administrative schedules.
• A customer-focused mindset with strong interpersonal skills and the ability to resolve concerns thoughtfully and efficiently.

What We Offer / Why Join

A full-time, on-site role at an established motor vehicle dealership along Ngong Road, Nairobi, with a monthly salary of KSh 35,000 plus performance-based commission. You will work directly alongside the sales and marketing teams, gaining practical experience in automotive customer retention while seeing the tangible effect of your marketing efforts on monthly dealership sales.