Key Account Manager

Role Overview

This position centres on taking full ownership of a portfolio of high-value accounts, driving revenue growth while ensuring each relationship delivers lasting value for the business. Day to day, you balance strategic planning with hands-on execution: negotiating listings, coordinating supply, and making sure your brand remains front-and-centre in every outlet you manage. Your efforts directly determine market share expansion and the long-term profitability of key trade partnerships in a competitive beverage landscape.

Key Responsibilities

• Build and sustain deep partnerships with major customers, including distributors, national supermarket chains, wholesale operators, hotels, and restaurants.
• Design and roll out tailored account plans that deliver on aggressive volume, revenue, and profit margin objectives.
• Lead commercial negotiations covering product pricing, shelf listings, and promotional investment, all within established corporate guardrails.
• Oversee in-store execution to maintain ideal stock levels, correct product placement, and strong visual merchandising that elevates the brand.
• Track market shifts, competitor activity, and emerging opportunities, then convert those insights into new business within existing or untapped accounts.
• Collaborate closely with internal sales, marketing, finance, and supply chain teams to secure smooth order fulfilment and dependable service delivery.
• Produce regular sales performance updates, volume forecasts, and comprehensive account reviews while honouring all regulatory requirements for alcoholic beverages and company policies.

Requirements & Qualifications

• Bachelor’s degree in business administration, sales, marketing, or an equivalent discipline.
• Three to four years of proven success in key account management or business development, ideally within FMCG or beverage sectors; direct experience with alcoholic beverages is a distinct advantage.
• Solid grasp of the modern trade, wholesale, and distributor landscape, including how these channels operate and buy.
• Strong commercial negotiation skills with a track record of closing deals and protecting margins.
• Excellent relationship-building ability, capable of influencing both external clients and internal stakeholders.
• Analytical mindset with experience in sales reporting, forecasting, and performance review.
• High level of autonomy and reliability, able to execute plans independently while collaborating effectively across functions.

What We Offer / Why Join

A competitive monthly base salary of KES 80,000–100,000, complemented by an attractive commission structure that rewards strong sales performance. This role offers the chance to work at the heart of the beverage trade, taking genuine ownership of strategic account growth.