Alcohol Sales Representative

Role Overview

This field-based sales role is responsible for growing sales and expanding product availability across Nyandarua and Laikipia. You will work directly with distributors and retail outlets, managing customer relationships, orders, stock movement, and collections while helping ensure sales activity meets applicable alcohol regulations.

Key Responsibilities

• Visit distributors, wholesalers, bars, pubs, liquor stores, restaurants, and supermarkets to develop business and meet sales targets.
• Identify prospective stockists, present the product range, and support promotional activity to increase sales.
• Plan and follow territory routes that provide consistent coverage across both counties.
• Maintain relationships with trade customers and monitor product availability, stock rotation, and inventory levels.
• Observe competitor pricing, promotions, and changes in customer preferences, and share relevant market findings with management.
• Submit customer orders promptly and coordinate with logistics teams to support timely delivery.
• Monitor outstanding customer balances in accordance with company credit procedures, and report collection concerns.
• Document sales activity, customer feedback, call coverage, and progress against targets; handle returns and escalate service or delivery issues.
• Conduct sales and promotional activities in line with Kenyan licensing requirements and regulations governing alcoholic beverages.

Requirements & Qualifications

• Diploma or bachelor’s degree in business administration, sales, marketing, or a related discipline.
• Two to three years of field sales experience in alcoholic beverages or beverage distribution.
• Valid Kenyan driving licence appropriate for the assigned vehicle, with at least two years of practical driving experience.
• Knowledge of liquor trade channels, wholesale pricing, and route-to-market practices in the assigned region.
• Strong negotiation, persuasion, and sales-closing skills.
• Effective territory planning, record-keeping, and reporting abilities.
• Demonstrated integrity, accountability, and confidence working independently in the field.
• Availability for full-time work involving extensive travel throughout Nyandarua and Laikipia counties.

What We Offer / Why Join

Monthly remuneration of KSh 45,000–50,000.