Job Purpose

The Marketing Officer is responsible for driving the company’s marketing visibility, strengthening brand presence and supporting revenue growth through structured marketing initiatives, digital engagement and content development.

The role focuses on managing the company’s marketing channels, developing promotional materials, supporting sales initiatives and coordinating marketing campaigns to enhance brand awareness and generate business opportunities.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and implement marketing initiatives aligned with company revenue growth objectives.
• Manage and strengthen the Fast Choice Ltd (FCL) brand identity and visibility.
• Ensure brand consistency across all marketing platforms and materials.
• Coordinate and monitor internal and external marketing campaigns.
• Track and report campaign performance and return on investment (ROI).

Digital Marketing & Online Presence

• Manage and maintain the company’s digital presence across social media platforms including LinkedIn, Facebook, Instagram and TikTok.
• Plan, develop and schedule engaging digital content to enhance brand awareness.
• Monitor social media engagement and recommend strategies to increase reach and visibility.
• Coordinate website updates and improvements with the web developer and hosting provider.
• Ensure website content remains current, accurate, and aligned with marketing campaigns.

Content Development & Marketing Materials

• Develop high-quality marketing materials including:
• Brochures
• Flyers
• Product catalogues
• Company profile
• Tender support marketing materials
• Coordinate the refurbishment and updating of the company product catalogue and marketing profile.
• Ensure marketing content aligns with the company’s brand positioning and messaging.

Marketing Campaigns & Promotions

• Plan and coordinate marketing campaigns to promote company products and services.
• Support marketing initiatives aimed at generating leads and strengthening client engagement.
• Monitor campaign effectiveness and provide performance insights to management.

Corporate Marketing Activities

• Coordinate company participation in marketing and promotional activities including:
• Exhibitions
• Seminars
• Industry events
• Product showcases
• Ensure proper branding and marketing materials are available during such events.

Marketing Content Creation

• Coordinate site photography and videography for projects, installations and customized jobs.
• Develop marketing content for use in digital platforms, marketing materials and company presentations.
• Maintain an organized repository of marketing visuals and media.

Sales & Tender Marketing Support

• Support preparation of marketing content required for:
• Quotations
• Tenders
• Prequalification submissions
• Work with the sales team to ensure marketing materials effectively support client proposals.

Qualifications

Key Skills & Competencies

• Graphic design proficiency (Adobe Creative Suite, Canva or similar tools) is a MUST
• Digital marketing and social media management is a MUST
• Content creation (graphics, videos and digital content)
• Creativity and strong visual communication skills
• Campaign planning and marketing coordination
• Basic photography and videography skills
• Analytical and reporting skills
• Strong skills in Market Research and Marketing to identify trends, customer needs, and strategies to enhance brand presence
• Expertise in Social Media Marketing to manage campaigns, create engaging content, and increase online engagement