• We are seeking a Digital Marketing Specialist who will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns, with a particular emphasis on leveraging the HubSpot platform. This role requires a blend of strategic thinking, hands-on execution in content creation (both written and visual), and analytical prowess to optimize campaign performance. The ideal candidate will be a self-starter who thrives in a fast-paced environment and is passionate about creating engaging digital content that resonates with our target audience.

 Key Responsibilities:

• Design, execute, and optimize inbound marketing campaigns across various digital channels using the HubSpot platform, including email marketing, landing pages, forms, and workflows.
• Develop and implement lead generation and nurturing strategies to drive website traffic, increase conversions, and cultivate customer relationships.
• Manage and maintain the HubSpot CRM, ensuring data accuracy, list segmentation, and effective utilization of marketing automation features.
• Monitor, analyze, and report on the performance of all digital marketing campaigns, providing actionable insights and recommendations for continuous improvement.
• Stay up-to-date with HubSpot features, best practices, and certifications to maximize platform utility.
• Design visually appealing graphics for various marketing initiatives, such as social media posts, display ads, email headers, and website banners, ensuring brand consistency.
• Utilize graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, or Canva) to produce professional-grade visual assets.
• Collaborate with the marketing team to develop content strategies and ensure alignment with overall marketing goals and brand guidelines.
• Basic video editing or motion graphics skills are a plus for creating multimedia content.

 Preferred Qualifications 

• 2 years of proven experience in a digital marketing role, with significant hands-on experience with HubSpot.
• Proven experience in design and video editing for content creation.
• HubSpot Expertise: Demonstrated proficiency in HubSpot Marketing Hub (CMS, Email, Automation, Analytics, CRM).
• Content Creation: Excellent written and verbal communication skills, with a portfolio showcasing strong content writing abilities.
• Graphic Design: Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva, with a portfolio demonstrating design capabilities.
• Analytical Skills: Ability to analyze data, interpret trends, and make data-driven decisions.
• Project Management: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Certifications: HubSpot certifications (e.g., Inbound Marketing, Content Marketing, Marketing Software) are highly desirable