Duties and Responsibilities

Content Creation & Production

• Develop and produce engaging TikTok videos that align with the brand’s identity, messaging, and marketing goals.
• Shoot high-quality videos using a smartphone or camera, ensuring good lighting, framing, and sound.
• Edit videos using tools like CapCut, InShot, or other mobile editing software, adding captions, effects, transitions, and soundtracks as needed.
• Create content that follows trending formats, challenges, and viral trends on TikTok.
• Maintain a consistent posting schedule and ensure content is delivered on time.

Creative Strategy & Planning

• Brainstorm and pitch new content ideas that resonate with TikTok audiences.
• Collaborate with the marketing and social media team to develop content calendars and campaign plans.
• Experiment with different video styles, formats, and storytelling approaches to maximize engagement.
• Provide insights and recommendations based on trends, audience preferences, and analytics.

Audience Engagement & Brand Growth

• Monitor audience engagement on TikTok, responding to comments and interactions when appropriate.
• Analyze video performance metrics (views, likes, shares, watch time, etc.) and adjust content strategy accordingly.
• Develop strategies to grow followers, increase brand visibility, and drive measurable results.

Brand Representation & Collaboration

• Represent the brand confidently on camera, maintaining a professional yet approachable presence.
• Collaborate with other content creators, influencers, or internal team members on joint campaigns.
• Ensure that all content is aligned with brand guidelines, voice, and values.

Continuous Learning & Improvement

• Stay updated on TikTok trends, algorithm changes, and platform best practices.
• Keep track of competitor content strategies to identify opportunities for innovation.
• Attend workshops, webinars, or training sessions to improve content creation skills.

Key Requirement Skills And Qualification

• Minimum of 1 year of experience creating TikTok content.
• Confident, energetic, and comfortable on camera.
• Skilled in basic video editing (CapCut, InShot, or similar tools).
• Creative, socially savvy, and results-driven.
• Strong understanding of TikTok trends, algorithms, and audience engagement.
• Interest or experience in beauty or skincare content is an added advantage.
• Ability to work independently and as part of a team.