To lead the digital narrative of City Walk LTD by developing and executing a highly creative, innovative, and data-informed content strategy. This role is responsible for harnessing both artistic vision and Al-powered tools to create compelling multimedia content that elevates brand awareness, drives engagement, and supports sales objectives across all channels.

Key Responsibilities:

• Al-Enhanced Content Creation & Strategy
• Leverage Al tools to ideate, develop, write, and edit high-impact content for social media.
• Produce a diverse range of original multimedia content.
• Capture and edit high-quality photo and video content.

Social Media Management & Engagement

• Develop and manage the content calendar and daily publishing for all social media platforms.
• Monitor social trends, audience interactions, and competitor activity to proactively inform content strategy.
• Social Media community management.

Creative Design & Brand Stewardship

• Design visually stunning promotional materials for both digital and physical spaces.
• Ensure consistency of the brand's visual identity and tone.

Campaign Execution & Performance Analysis

• Collaborate with the marketing and sales teams to plan and execute innovative digital campaigns.
• Track, analyse, and report on content and campaign performance metrics (and influencer ROI).

Qualifications:

• Proven experience in a content creation or social media management role with a strong portfolio.
• High proficiency in graphic design (e.g., Adobe Creative Suite, Canva), video editing software, and a demonstrated interest in leveraging Al content tools.
• An exceptional eye for design, aesthetics, and a passion for storytelling.
• Strong understanding of social media platforms, trends, and analytics.
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