Key Responsibilities

Video Content Creation & Digital Marketing Strategy

• Plan, script, shoot, and edit product-focused videos that drive engagement across social media, websites, and advertising campaigns.
• Develop story-driven, visually consistent content that highlights product benefits, use cases, and customer value.
• Create and execute digital content plans that blend video, graphics, and copy to support marketing campaigns and product launches.
• Optimize all content for each platform (YouTube, LinkedIn, Facebook, Instagram, TikTok, etc.) to maximize reach and performance.
• Collaborate with sales, product, and design teams to ensure all content aligns with business goals and brand identity.

Social Media & Online Presence

• Manage official pages on LinkedIn, Facebook, YouTube, and other platforms.
• Post and schedule regular updates, including short-form videos and interactive media.
• Engage with audiences professionally and track performance metrics.

Website Management

• Manage and update the company website to ensure fresh, accurate, and optimized content.
• Work with website developers to enhance user experience, SEO, and lead conversion.

AI & Automation Tools

• Use AI-powered tools (e.g., ChatGPT, Canva AI, Jasper, Copy.ai, HubSpot) for faster content creation, analytics, and customer engagement.

Qualifications & Skills

• Bachelor's degree in marketing, Communication, Film/Media Production, IT, or related field.
• 3-6 years of experience in digital marketing with proven skills in video shooting, editing, production and graphics design.
• Proven track record of delivering measurable results, with a portfolio of previous projects (including videos and artworks) attached.
• Demonstrates strong video editing and graphic design skills, with proficiency in tools such as Adobe Premiere Pro, After Effects, Illustrator, Photoshop, CapCut, and DaVinci Resolve.
• Experience with WordPress or similar CMS.
• Strong understanding of SEO, SEM, and social media algorithms.
• Familiarity with AI tools for content creation and marketing automation.
• Creative mindset with a strong grasp of visual storytelling and branding.
• Ability to manage multiple projects and meet deadlines independently.