Key Performance Indicators (KPIs)

Performance will be evaluated based on achievements in the following areas:

• Organic Traffic Growth: Increase in website sessions from organic search (MoM & YoY).
• Keyword Rankings: Improved rankings for high-priority keywords (Top 3 & Top 10).
• Conversions: Growth in conversions driven by organic traffic.
• Technical SEO Health: Improvements in Core Web Vitals, error resolution, and crawl efficiency.
• Content Performance: Boost in impressions, CTR, and traffic from optimized content.
• Backlink Profile: Growth in high-quality backlinks and domain authority.
• Project Execution: Timely delivery of SEO initiatives with measurable impact.
• Cross-Functional Impact: Effective SEO integration across internal teams.

Key Responsibilities

1. Strategic SEO Leadership

• Develop and execute a comprehensive SEO strategy aligned with business goals.
• Own the SEO roadmap from ideation to execution and performance evaluation.

2. Technical SEO Excellence

• Conduct technical SEO audits and implement fixes to improve site architecture, Core Web Vitals, crawlability, and indexability.
• Collaborate with Tech teams to ensure technical implementations follow SEO best practices, including schema markup and server-side optimization.

3. On-Page & Content Optimization

• Lead keyword research and competitive analysis to uncover growth opportunities.
• Optimize website content, meta data, internal linking, and media assets.
• Partner with content and brand teams to ensure SEO-aligned content development.
• Identify opportunities for content gaps, featured snippets, and schema enhancements.

4. Off-Page SEO & Authority Building

• Design and manage a link-building strategy focused on acquiring high-quality backlinks.
• Monitor and manage the backlink profile, disavowing toxic links as necessary.

5. Performance Analysis & Reporting

• Create SEO dashboards and generate performance reports.
• Analyze data and present insights, results, and recommendations to leadership.

6. Cross-Functional Collaboration & Innovation

• Advocate for SEO best practices across all departments.
• Stay updated on algorithm changes, trends, and tools to maintain a competitive SEO edge.
• Foster SEO education and training within internal teams.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Marketing, IT, or a related field.
• Minimum of 5+ years of SEO experience, with 2+ years in a strategic or leadership capacity.

Job Specifications

Technical Proficiency

• Expertise with tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of HTML, CSS, JavaScript, and their SEO implications.
• Deep knowledge of site architecture, schema, and server-side optimization.

Analytical & Strategic Thinking

• Strong data analysis and problem-solving skills.
• Ability to think strategically and translate insights into action.

Personal Attributes

• Technically inclined with a proactive, problem-solving mindset.
• Highly organized, detail-oriented, and deadline-driven.
• Strong communicator capable of breaking down technical concepts for diverse audiences.
• Results-oriented leader with a collaborative approach.

Industry Knowledge

• Understanding of relevant industry regulations and digital compliance.
• A general interest in sports betting is an added advantage.