Key Responsibilities:

• Implement marketing strategies and controls.
• Manage projects, demonstrate ROI, and understand regional nuances.
• Analyze competitor behaviours, identify market trends, and increase market share through effective marketing activities.
• Develop strong stakeholder relationships.
• Manage marketing activities and provide support across the Africa region and vertical product teams.
• Implement marketing and brand strategies, operational plans, and targets.
• Drive sales and engagement with innovative ideas and thought leadership.
• Ensure approval for all content relating to the organization's reputation.
• Develop marketing campaigns, analyse data, and optimize performance.
• Close alignment and collaboration with sales team to ensure successful execution and support of marketing campaigns

Dynamics of the Role:

• Utilize your B2B and B2C marketing experience to create opportunities for TransUnion.
• Drive B2B and B2C marketing efforts across offline and digital channels.
• Bring innovative thinking and best practices to our global team.
• Collaborate with colleagues from around the world.

Contribution:

• Develop and implement integrated, strategically aligned marketing activities.
• Manage marketing, product marketing, and brand projects within budget.
• Apply best practice marketing principles and leverage key partnerships.

Project Management:

• Use marketing systems to manage projects and obtain necessary approvals.
• Liaise with business units to understand customer needs and campaign goals.
• Develop and manage multiple projects from conception to completion.
• Monitor campaign success, take corrective action, and advise the organization accordingly.
• Guide change management initiatives and communication requirements.

Stakeholder and Vendor Management:

• Interface with senior business colleagues to contribute to brand and marketing activities.
• Research trends and make recommendations for customization.
• Build and maintain vendor and supplier relationships.

Social Media and Events:

• Develop highly targeted social media calendar – anchored by themes and key in region insights.
• Brief in and ensure implementation of social media campaigns. content calendar.
• Use Sprinklr to monitor campaign success and optimise.
• Develop plans and execute on customer events and create event follow-up plans.

What You’ll Bring

Competencies:

• Convert technical information to audience-appropriate communication.
• Influence, persuade, negotiate, and present ideas effectively.
• Question processes, strategy, and outputs.
• Manage multiple projects and make strategic decisions.
• Build trusted partnerships and solve complex problems.

Requirements:

• Bachelor’s degree or advanced diploma in marketing.
• Minimum 5 years’ experience in B2B marketing.
• Knowledge of key marketing disciplines, including digital marketing and B2B strategies.
• Experience in strategic marketing planning, lead generation, and thought leadership.
• Proficiency in CRM systems, preferably SalesForce.
• Experience working across African markets.